Nestle Coffee Village

CLIENT

WHAT WE DID

Nestle

Nestle is the world's leading Health and Wellness Company, constantly producing and developing nutritious products for the consumers.

Hours of work
Line of codes
Hours of developing
Hours of testing

BRIEF

Context

Coffee is a basic commodity, and bringing it to the digital market needed a well-thought plan that introduces coffee in a different light. Nestle Vietnam enlisted our services to map out the campaign strategy that effectively engages consumers to learn using Coffeeville.

Agency request

8-part mini-game series of web and mobile to re-educate consumers how coffee was made.

OBSTACLES

Rushing time

Jam wants to build 8-part mini game series in a short term.

kyanon
digital
solution

RESULTS

Amazing brand-love for Nescafe

- One of the 1st digital engagement platform using HTML5 games in Vietnam.

- The campaign successfully changed the consumer attitude towards their choice of coffee, and gained a whole lot of brand-love for Nescafe.

- Consumer experience as “coffee farmers and sellers” revolutionized the way they appreciate Nescafe and its undiluted quality.

impressions
unique players

RELATED
PROJECTS

Live Demo
CONTACT US
01/06