Say A

CLIENT

WHAT WE DID

Samsung Galaxy A

The Galaxy A is the specialty offered by the giant brand Samsung.

Hours of work
Line of codes
Hours of developing
Hours of testing

BRIEF

Context

Samsung want their consumers to have an exciting moment when learning about the Galaxy A and bring them to the next level.

Samsung aims to attract and engage middle-class consumers in Vietnam to new phone ranges.

Agency request

Say “A” campaign awards users who play the say “A” game. This is a unique way to “incept” into the Lead Agencies mind about the Galaxy A series and presenting rewards. They requested: voice recognition of the letters: A, E, I, O, U.

OBSTACLES

Long time to execute

- It takes a long time to execute all 5 letters A, E, I, O, U, and is not efficient.

- High number of man hours

- Voice recognition technology is not 100% accurate

kyanon
digital
solution

RESULTS

Big effort - Big results

- We finish tech parts of Say “A” campaign in 3 weeks.

- Winning the “Best in Show” (Smarties 2016, Vietnam) from Mobile Marketing Association.

- 120K players, 5M visits during 6 weeks of campaign.

weeks of finishing campaign
players
visits

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CONTACT US
01/06