Samsung is the brand giant that manufactures top-of-the-line smartphones and gadgets that connect the world.
- Samsung wants to interact with more people. Encourage spreading the positive conversations from mass users and KOLs on Samsung Mobile Vietnam Fanpage.
- Advocates with more affordable budget than celebrity and KOLs, Samsung are able to collect the insights of the user. Samsung need the tool for tracking all of those issues.
A campaign to express consumers love, encourage them to share positive opinions, recognize & reward for all their contributions, measuring the brand-love.
- The strong concept of Galaxy Guardians is supported by Kyanon's design and development that provides a better representation of their creative idea. Through the site, big data is collected and interpreted into figures that measure the brand satisfaction of the consumers which are translated into ROIs and brand awareness.
- Galaxy Guardians gained footing in social media, and the campaign achieved its goal of promoting brand love and consumer engagement.