Kyanon Digital

CLIENT

WHAT WE DID

Samsung

Samsung is the brand giant that manufactures top-of-the-line smartphones and gadgets that connect the world.

2000+ Hours of work

3M+ Line of codes

1000+ Hours of developing

200+ Hours of testing

BRIEF

Context

- Samsung wants to interact with more people. Encourage spreading the positive conversations from mass users and KOLs on Samsung Mobile Vietnam Fanpage.

- Advocates with more affordable budget than celebrity and KOLs, Samsung are able to collect the insights of the user. Samsung need the tool for tracking all of those issues.

Agency request

A campaign to express consumers love, encourage them to share positive opinions, recognize & reward for all their contributions, measuring the brand-love.

kyanon
digital
solution

Ideation, Tech Consulting, Development & Support

- With the goal of audience engagement and interaction for brand lovers of Samsung, a solid ideation and representation of the campaign was conceptualized. We have created the strategy based on the target audience, the existing and potential influencers of the brand.

- We convened with Cheil Vietnam to present technological options that will help them achieve the goal of connecting Samsung fans. We laid the parameters of the campaign and heralded the involvement of a big social media platform, Facebook, to widen the reach of Galaxy Guardians.

- Our expert archers developed and provided end-to-end services in the whole campaign, creating a site that allows users to showcase their love of the brand. We have provided several key technologies such as PHP and Data Crawling to ensure that the campaign is running successfully.

- We brought innovation to the campaign that affirms the strength of Samsung as a well-loved brand in the country.

RESULTS

Promoting brand-love and consumer engagement

- The strong concept of Galaxy Guardians is supported by Kyanon's design and development that provides a better representation of their creative idea. Through the site, big data is collected and interpreted into figures that measure the brand satisfaction of the consumers which are translated into ROIs and brand awareness.

- Galaxy Guardians gained footing in social media, and the campaign achieved its goal of promoting brand love and consumer engagement.

Galaxy Guardians