You will:

  • Establish tracking metrics for cross-platform: mobile application, web application
  • Establish user funnel & customer insight based on data tracking
  • Work closely with the technical team, and marketing team to set up tracking and A/B testing 
  • Execute performance marketing and report the marketing performance to stakeholders
  • Increasing the conversion and retention rate
  • Effectively communicate necessary information to keep all stakeholders informed of progress, and to resolve issues
  • Report, recommend and iterate on campaigns to drive increased ROI
  • Identify opportunities, threats and challenges in markets and act accordingly
  • Working closely with functional teams: data, sales, marketing, technical, operation, etc.

Requirements:

Must have:

  • 3+ years of working experience preferably in Consumer Marketing/ Performance Marketing/ Advertising/ e-Commerce/ Digital Marketing 
  • Proven skills and experience with digital project delivery across Digital Marketing, Paid Media Channels, Customer Data Platforms and Data Management Platforms and each stage of the marketing cycle
  • Ability to define a digital strategy 
  • A strong understanding of mapping multi-channel customer journeys, with experience in mapping creative/content and data requirements geared towards personalization (the candidate must be able to provide best practice guidelines to clients in this domain)
  • Proven experience in managing the end-to-end delivery of data-driven marketing and communications

Nice to have: 

  • General understanding of the application of data, types of data and how to collect requirements for data at each touchpoint of the journey, for activation purposes
  • Knowledge of relevant marketing tools/platforms for campaign activation, tracking, growth and the application of these
  • Knowledge of marketing effectiveness measurement, marketing KPIs and metrics
  • Knowledge of integrated marketing