Vietnam is emerging as a leader in marketing technology (MarTech), with the Vietnam MarTech Day 2024 set to spotlight this evolution. Scheduled for November 1, 2024, at the Saigon Exhibition and Convention Center, this year’s event embraces the theme “Fusion to Future,” emphasizing collaboration and innovation in marketing practices.
As one of the leading MarTech forums in the region, the event is expected to gather industry experts and thought leaders to discuss the latest trends and technologies shaping the marketing landscape. In this blog, Kyanon Digital will explore the key highlights, discussions, and insights from this pivotal forum, showcasing Vietnam’s commitment to integrating technology into its marketing landscape. Join us as we delve into the future of MarTech in Vietnam.
1. Introduction to Vietnam MarTech Day 2024
Vietnam MarTech Day 2024 took place on November 1 at the BMC Center, 96-98 Hoàng Quốc Việt, Cầu Giấy, Hà Nội, drawing over 200 industry leaders and marketing professionals from diverse fields. As one of Vietnam’s premier forums dedicated to marketing technology, the annual event serves as a central platform for MarTech professionals to exchange insights, explore emerging trends, and forge valuable partnerships.
Under the theme “Fusion to Future,” this year’s event emphasized the convergence of technology and strategy, highlighting MarTech innovations poised to shape the future of digital marketing. The theme reflects the industry’s forward-looking approach, inspiring businesses to adapt and thrive amidst rapid technological advancements.
In partnership with SAS, a leading global data company, Kyanon Digital is proud to participate as a Sponsor at Vietnam MarTech 2024. With a strong spirit of collaboration and innovation, Kyanon Digital and SAS are delighted to introduce outstanding MarTech solutions.
2. Event Highlights and Keynote Topics
2.1. Key Themes Explored
Vietnam MarTech Day 2024 focused on several significant themes crucial to the current landscape of marketing technology. The event delved into the transformative role of AI, exploring its applications and potential in enhancing business operations and customer engagement. eCommerce was another focal point, with discussions centered around optimizing online sales strategies in a competitive marketplace. The event also emphasized the importance of Customer Experience, highlighting innovative approaches to understanding and meeting consumer needs in an increasingly digital world.
2.2. Notable Speakers and Sessions
The event featured esteemed speakers who brought valuable insights to the discussions. Mohamed Shakeer Anver, a seasoned data analytics expert from SAS, provided an in-depth analysis of the future of marketing, focusing on how AI and data can drive strategic decisions. His session offered participants a roadmap for integrating advanced analytics into their marketing strategies.
David Lapetina, Vice President of Engineering and Technology at Kyanon Digital, shared his extensive experience in data governance and technology implementation. He highlighted practical strategies for leveraging technology and data to avoid common pitfalls in MarTech applications, thus enabling businesses to create effective marketing campaigns.
Both sessions sparked engaging discussions, encouraging attendees to think critically about the future of MarTech and how they can apply these insights to their organizations.
3. Panel Discussions on MarTech Applications
3.1. First Panel: The Power of MarTech – From Vision to Reality
The first panel discussion, titled “MarTech Enablement – From Vision to Reality,” brought together industry leaders from various companies, including Bizfly Martech, SohaGame, and Aristino. This engaging session focused on the practical implementation of MarTech strategies and how companies can bridge the gap between innovative concepts and real-world applications.
Speakers shared their experiences in navigating the complexities of MarTech integration, highlighting challenges faced and lessons learned along the way. The discussion emphasized the importance of aligning marketing technology with business objectives to drive growth and enhance customer engagement. Attendees left with actionable insights on how to transform their MarTech visions into tangible results.
3.2. Second Panel: Sector-Specific MarTech Applications
The second panel, led by Dr. Huỳnh Lê Tấn Tài, focused on “MarTech Best Practices by Industries,” exploring how different industries leverage marketing technology to meet their unique challenges. Industry leaders from sectors such as F&B, healthcare, and fashion shared their insights and case studies, illustrating the diverse applications of MarTech in enhancing operational efficiency and customer experience.
Panelists discussed specific tools and strategies tailored to their industries, shedding light on how MarTech can be customized to drive engagement and sales. This session underscored the significance of understanding sector-specific needs and adapting MarTech solutions accordingly, providing attendees with valuable perspectives on navigating their own industry landscapes.
4. Launch of the Vietnam MarTech Report 2024
The Vietnam MarTech Report 2024 was officially launched during the event, marking a significant milestone in the field of marketing technology in Vietnam. This comprehensive 100-page report serves as an in-depth overview of the current state and future trends of the MarTech landscape, offering invaluable insights for businesses and marketers alike.
The report aggregates knowledge from over 100 leading experts in the fields of digitalization, marketing, technology, eCommerce, customer experience, and artificial intelligence. These experts hail from 30 different countries, including Vietnam, Japan, Australia, Russia, Singapore, Thailand, Malaysia, and the Philippines, providing a diverse and global perspective on the MarTech ecosystem.
Key insights and trends highlighted in the report include the rapid growth of MarTech adoption across various industries, the increasing importance of data-driven marketing strategies, and the pivotal role of AI and automation in enhancing customer experiences. By synthesizing this wealth of knowledge, the Vietnam MarTech Report 2024 aims to equip businesses with the tools and strategies necessary to navigate the evolving landscape and capitalize on emerging opportunities within the MarTech sector.
MarTech is currently one of the fields experiencing explosive growth. According to a recent forecast by Forrester, global spending on the MarTech market is expected to reach $148 billion in 2024. The global MarTech market will achieve an annual growth rate of 13.3% from 2023 to 2027. Forrester also predicts that global spending on MarTech tools is expected to surpass $215 billion by 2027, up from $131 billion in 2023.
The MarTech Landscape 2024 report notes that there are currently over 14,000 MarTech companies worldwide. Compared to 2011, the growth rate has reached approximately 9,000%.
5. Insights from Industry Leaders
Mr. Tình Nguyễn, Founder of Vietnam MarTech and Founder & CEO of TicketX, stated: “We are proud of the Vietnam MarTech Network—a effort to connect MarTech companies, the government, and related organizations to create a sustainable ecosystem for the technology marketing industry in Vietnam. With the official launch of the network on November 1, 2023, we clearly define our role as a bridge and representative voice for the MarTech community in Vietnam. The Vietnam MarTech Day 2024 not only marks the traditional day of the industry but also serves as a great opportunity for members to network, share knowledge, and experiences. We are committed to making every effort to support each business in the network as much as possible, as well as to promote innovation and enhance the competitiveness of the MarTech industry in Vietnam. From there, we hope to contribute to making Vietnam one of the leading countries in MarTech in the region.”
Dr. Huỳnh Lê Tấn Tài, Representative of Vietnam MarTech and CEO of Kyanon Digital, remarked: “In Vietnam, marketing technology is revolutionizing many business sectors. Industries such as e-commerce, banking and finance, retail, tourism, and online education are leading this trend. However, many businesses still face significant challenges in implementation. The biggest challenges are low data quality and fragmented software systems, which limit the organization, integration, and mining of valuable information from data to optimize customer experience and improve business efficiency. Additionally, Vietnamese businesses also need to confront challenges regarding human resources. The shortage of experts with deep knowledge of marketing technology and data analysis is a significant barrier.”
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About Vietnam MarTech
The Vietnam MarTech Network was officially launched on November 1, 2023, after five years of formation, building, and development. Accordingly, November 1 each year has been designated as the traditional day of the Vietnam MarTech industry. The Vietnam MarTech Network aims to build and develop strong relationships with relevant agencies and ministries.
The Vietnam MarTech Network serves as a bridge between the government, investment funds, technology and marketing networks/associations, and the community of MarTech companies. The Vietnam MarTech Network will support, promote development, and ensure the interests of its members.
The purpose of the Vietnam MarTech Network is to enhance cooperation and mutual support among members, protect their legitimate rights and interests, and promote development, including fostering innovation activities, developing strategies, growing businesses, and increasing the competitiveness of the MarTech industry in Vietnam, contributing to making Vietnam a strong country in MarTech in the near future.
