The article “Adapting to the next normal in retail: The customer experience imperative” from McKinsey & Company stated that the COVID-19 crisis has led to dramatic shifts in consumer behavior. Retailers will have to work hard to meet ever-evolving customer experience requirements in order to win and remain relevant. The next normal is still taking shape, and customer expectations will continue to shift in response. Retailers that focus on customer experience and respond with agility and innovation in their omnichannel experience will fare better and strengthen their ties to customers.

In this white paper, you will learn:

  • How the COVID-19 pandemic affected on retail industry
  • How retailers can meet new customer expectations with 5 key actions
  • A comprehensive, data-driven approach to store closures
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