This paper presents a method to design a system to manage influencer marketing campaigns. The designed system can determine emerging influencers for a brand by using these measures about amplification factors for evaluating information propagation, the passion point to measure the favorite of a user of a brand, and the content creation score for determining the ability of post-content creation.

In this paper, you will learn:

  • What is ADVO system and How does it work?
  • How can ADVO system empower Marketing Campaign?
  • How can ADVO system support businesses to establish their e-commercial activities and construct their advocate community?