Generative AI is becoming a major growth lever for marketing and sales teams. The report highlights that a fifth of current sales-team functions could be automated, 90% of commercial leaders expect to use GenAI solutions often within two years, and companies investing in AI are seeing 3–15% revenue uplift and 10–20% sales ROI uplift. This whitepaper shows how leaders can apply GenAI across the customer journey while managing risks around data privacy, IP, governance, and human oversight. Download the full whitepaper to explore how generative AI can improve marketing performance, sales productivity, and customer engagement.
What’s Inside
- AI in Marketing and Sales: How AI and GenAI are changing customer experience, growth, and productivity.
- Omnichannel Expectations: Why customers now expect seamless engagement across digital, remote, self-service, and traditional channels.
- GenAI Use Cases: Practical applications across lead identification, outreach, content, sales analytics, and churn modeling.
- Customer Journey Impact: How GenAI supports targeting, lead nurturing, negotiation, onboarding, retention, and next-best actions.
- Commercial Leader Outlook: What leaders expect from GenAI and which use cases show the strongest early momentum.
- AI Investment and ROI: How AI investment can drive revenue uplift, sales ROI improvement, and better sales productivity.
- Risks and Governance: Key risks around IP, privacy, security, accuracy, and the need for human oversight.
- Six No-Regret AI Strategies: A practical action plan covering AI audits, taskforces, pilots, training, guidelines, and low-risk use cases.
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