E-grocery is the fastest-growing channel in many countries and is a magnet for investment and competition. Its growth is also forcing retailers to reimagine their omnichannel offerings. Despite several challenges, including achieving favorable unit economics, retailers that focus on five key areas can build the capabilities needed to win in the years ahead.

Download this white paper from McKinsey & Company to get a deeper understanding of crafting a omnichannel value proposition for the e-grocery revolution.

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