Becoming a more digital enterprise starts with a clear scope of ambition. Is the enterprise leveraging digital to improve its current business model, or to create net new products, services and models?

Midsize enterprise CIOs responsible for digital business transformation and the digital journey should:

  • Determine the enterprise’s digital ambition mix.
  • Choose the enterprise’s digital journey.
  • Drive agreement from the executive leadership team on the enterprise’s digital ambition.

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