Loyalty Programs Trends 2023 Report by Open Loyalty

The Loyalty Trends 2023 report was created for professionals who want to understand common trends in the field of loyalty marketing and use the knowledge to optimize their strategy for winning and retaining customers. The report is especially relevant for experts focused on customer loyalty marketing and loyalty programs of any kind.

The research is based on the insights from 100 interviews with high-profile loyalty professionals from various locations and industries.

As customer retention becomes harder in a price-sensitive market, loyalty programs need to move beyond basic points and discounts. The report shows that 61% of loyalty professionals focus on improving customer lifetime value, 43% on lowering churn, and 40% on increasing purchase frequency. It also highlights major trends such as experience-based rewards, predictive analytics, gamification, marketing automation, and partnership-based loyalty.

What’s Inside

• Loyalty Marketing Goals: Key priorities for 2023, including CLV growth, churn reduction, purchase frequency, revenue, ROI, and fraud control.
• Loyalty Trends Matrix: A view of which trends have the highest impact and investment urgency.
• Future Loyalty Trends: Trends expected to shape the next 2–3 years, including experience-based rewards, predictive analytics, gamification, and subscriptions.
• Investment Priorities: Where loyalty teams plan to invest, including marketing automation, experience-based rewards, gamification, analytics, and partnerships.
• Loyalty Thought Leaders: Examples of leading loyalty brands across airlines, hotels, retail, finance, food, coalition programs, and more.
• Expert Perspectives: Insights from loyalty leaders on recession pressure, personalization, emotional loyalty, data strategy, Web3, and omnichannel engagement.
• Executive Summary: Key takeaways on loyalty challenges, market shifts, innovation priorities, and the future of loyalty programs.

Download this white paper to explore the Loyalty Programs Trends 2023 report by Open Loyalty – World’s most flexible loyalty engine for creating customized loyalty and gamification solutions at any touchpoint, fast and at scale.

We are delighted to announce that Open Loyalty and Kyanon Digital have agreed to collaborate. As an Open Loyalty’s solution partner, we offered corporations strategic solutions as well as Loyalty Program API that match the distinctiveness of your business.