Digital commerce is now a strategic growth priority, but sustaining performance is becoming harder. The report highlights that 86% of surveyed leaders expect digital commerce to be the most important route to market in the next two years, while only 27% exceeded senior leaders’ expectations for revenue and profitability. It also shows that 90% of leaders are investing in new capabilities to drive digital commerce growth. This whitepaper helps businesses assess maturity, close capability gaps, and plan future-ready commerce investments.
What’s Inside
- Digital Commerce Growth: How rapid digital acceleration has raised expectations for future performance.
- Go-to-Market Shifts: How brands used DTC, social commerce, marketplaces, and online channels to grow.
- Performance vs. Expectations: Why many organizations hit targets but still failed to meet senior leadership expectations.
- Digital Commerce Maturity: How maturity impacts revenue, profit, conversion, acquisition, and scalability.
- B2B vs. B2C Capability Gaps: Where organizations lack talent, analytics, operations, technology, and partner support.
- Investment Priorities: Where leaders are investing across CX, digital products, technology, talent, and new business models.
- Test-and-Learn Culture: Why experimentation helps organizations build confidence and future-proof digital commerce.
- Talent Challenges: Why retaining and developing digital commerce talent is critical for sustainable growth.
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