The Association of Southeast Asian Nations (ASEAN) presents potential growth opportunities for modern grocery players. The region’s more than 600 million people spend $200 billion on groceries each year, but traditional trade still accounts for two-thirds of this total—a strong indication that the modern grocery industry has headroom and the opportunity to capture a greater share of shopping needs.

Download this white paper from McKinsey & Company, “The State of Grocery in Southeast Asia” to explore that a series of emerging trends will put pressure on modern grocery retailers to adapt and five “resets” hold the key to continued growth.

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