White Paper

The State Of Grocery In Southeast Asia

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Navigating Market Headwinds: The State of Grocery Retail 2022 – Southeast Asia gives grocery retailers a practical view of how ASEAN grocery markets are changing across consumer demand, profitability, e-grocery, omnichannel, and sustainability. The report helps business leaders understand where modern grocery growth is coming from, how shoppers are shifting toward value, health, and convenience, and what retailers must do to stay competitive through digitalization, fresh propositions, new revenue streams, operational excellence, and sustainable growth.

Southeast Asia’s grocery market still has major growth potential, with more than 600 million people, around US$200 billion in annual grocery spend, and traditional trade still accounting for about two-thirds of the market. Modern grocery retail is projected to grow 6–7% annually through 2025, while e-grocery could reach nearly US$17 billion by 2026. This whitepaper explores the market shifts shaping ASEAN grocery retail and outlines five strategic resets for retailers: consumer tech, fresh and private label, digitalization, new revenue streams, and sustainable growth.

What’s Inside

The State of Grocery in Southeast Asia: Key market trends, growth opportunities, and five strategic resets for modern grocery retailers.
Changing Consumer Demand: How shoppers are prioritizing value, healthier products, convenience, transparency, and online grocery.
Growth vs. Profitability: Why ASEAN grocers must balance expansion with operational excellence, cost control, and sustainable margins.
Omnichannel and E-Grocery: How e-grocery adoption, delivery models, start-ups, platforms, and incumbents are reshaping competition.
Sustainability in Grocery Retail: How grocers can address emissions, packaging, food waste, sourcing, and sustainability-led value creation.
Strategic Actions for Retailers: Practical direction on digitalization, fresh offerings, private labels, retail media, customer experience, and new business models.

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