About Our Client
Asia Commercial Bank (ACB) is one of Vietnam’s leading commercial banks, renowned for its strong financial performance, customer-centric approach, and digital banking innovations. Since its establishment in 1993, ACB has grown into a trusted financial institution offering a comprehensive range of services, including retail banking, corporate banking, wealth management, and digital banking solutions. As a pioneer in digital transformation, ACB continues to enhance its technology-driven services to deliver seamless, secure, and rewarding banking experiences.
Challenge
ACB Rewards is an exclusive point-based loyalty program designed to strengthen customer retention by allowing users to earn points through various banking transactions. However, maintaining and scaling such a critical system presented several challenges, especially because the platform was built on an on-premises infrastructure rather than a cloud-based environment.
Key challenges included:
- Infrastructure Complexity: On-prem systems require significant resources for maintenance, security updates, and performance optimization, unlike cloud-based solutions that offer automated scalability.
- System Scalability: As ACB’s customer base grew, ensuring system responsiveness and seamless performance for millions of transactions became increasingly difficult.
- High Availability & Reliability: The loyalty system must run 24/7 without downtime, requiring robust failover mechanisms and constant monitoring.
- Security & Compliance: As a financial institution, ACB must adhere to strict regulatory requirements, demanding rigorous security measures and data protection protocols.
- Integration with Core Banking Services: The loyalty program needed to function smoothly with multiple banking systems, ensuring accurate reward calculations and real-time updates.
With these challenges, ACB needed a trusted technology partner capable of maintaining, enhancing, and scaling the system while ensuring stability and security.
Solution
1. Comprehensive Support & Maintenance for Large-Scale Infrastructure
Kyanon Digital took full responsibility for the end-to-end support and maintenance of ACB’s loyalty system, ensuring optimal performance, security, and scalability across both the web and mobile applications. Our services covered:
- Infrastructure Optimization: Enhancing on-premises system performance with advanced monitoring tools, database optimizations, and proactive issue resolution.
- High-Availability & Disaster Recovery: Implementing redundancy mechanisms and failover strategies to prevent system downtime.
- Security Enhancements: Applying the latest security patches, compliance updates, and access control mechanisms to safeguard customer data.
- Scalability Planning: Ensuring the platform could handle increasing transaction volumes without performance degradation.
2. Overcoming On-Premises Limitations
Unlike cloud-based solutions, on-premises infrastructure poses unique operational challenges, such as hardware dependency, manual scaling, and higher maintenance costs. To address these, Kyanon Digital:
- Implemented advanced caching mechanisms to optimize system response times and prevent performance bottlenecks.
- Introduced automated deployment pipelines to streamline updates and minimize downtime during enhancements.
- Developed robust monitoring tools for real-time system health tracking, ensuring rapid issue detection and resolution.
- Provided 24/7 technical support, ensuring continuous system stability and performance.
3. Exclusive Open Loyalty Partnership Advantage
As one of Open Loyalty’s exclusive partners in Asia, Kyanon Digital had privileged access to advanced platform features, technical expertise, and direct support from Open Loyalty. This strategic advantage allowed us to:
- Leverage deep product knowledge to implement best practices tailored to ACB’s needs.
- Receive priority support from Open Loyalty’s core development team, ensuring faster resolution of technical challenges.
- Gain early access to new Open Loyalty features, allowing ACB to stay ahead of competitors with cutting-edge loyalty solutions.
4. Continuous Platform Enhancements for User Engagement
Beyond maintenance, Kyanon Digital played a key role in enhancing the user experience by:
- Optimizing the loyalty system UI/UX for seamless navigation across web and mobile apps.
- Introducing new reward structures and engagement mechanics to increase customer interaction.
- Ensuring smooth integration with core banking services, providing real-time reward calculations and redemptions.
Results
- Scalability & Stability: ACB’s loyalty platform now supports a growing user base with improved system performance and uptime.
- Enhanced Security & Compliance: Strengthened security protocols, ensuring compliance with banking regulations.
- Increased Customer Engagement: Improved user experience, leading to higher customer participation in the rewards program.
- Operational Efficiency: Reduced system maintenance burden on ACB’s internal teams, allowing them to focus on business growth.
With Kyanon Digital’s expertise in large-scale system support and maintenance, combined with its exclusive partnership with Open Loyalty, ACB successfully transformed its loyalty system into a robust, high-performing, and future-proof platform.
Services & Technologies
- Services: Support & Maintenance, Software Development, Software Enhancement
- Technologies: React Native, ReactJS, .NET, Open Loyalty
