The situation
Yufin, a merchant platform that enables underserved small medium enterprises (SMEs) in emerging markets to access the digital financial services, announced it has signed over 2,500 merchant partners in Mindanao, Philippines.
Its easy-to-use Yufin app helps SME merchants manage their cash and credit transactions over mobile phones and provides a technology platform for a suite of services to help millions grow their businesses.
What we did
Kyanon Digital has helped Yufin retain their mobile app users by Design customer journey orchestration with the set of recommended interactions to create or respond to customer signals throughout the customer life cycle. This includes leveraging customer data and technology to time and sequence interactions across channels.
Kyanon Digital also helps Yufin design baseline performance from historical data to operate, track and measure the growth marketing initiatives.
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