About Our Client
MediaMonks is a global digital-first marketing and technology services company, known for delivering world-class solutions across creative, data, and technology. With a strong presence in over 30 countries, MediaMonks helps brands navigate the ever-evolving digital landscape by offering innovative strategies, content production, and performance-driven marketing solutions. Combining deep industry expertise with cutting-edge digital tools, Media.Monks is a trusted partner for organizations looking to build impactful, future-ready digital ecosystems.
Challenge
The Singapore Zoo sought to redefine its visitor experience by creating a phygital (physical + digital) platform that would seamlessly blend real-world exploration with interactive digital elements. The mission was to develop a mobile application (iOS and Android) as the core of this experience, integrated with various physical installations like binocular stations, educational outposts, and interactive games spread across the zoo. To bring this ambitious vision to life, close collaboration between Kyanon Digital and MediaMonks was required.
Solution
Kyanon Digital played a pivotal role in delivering this innovative solution by providing the technical expertise and flexible staffing model that ensured success. Our Agile contract model was perfectly suited to the dynamic requirements of the project, allowing us to adapt to evolving client needs while maintaining high levels of collaboration with the MediaMonks team onsite in Singapore.
1. Agile Contract Model with Kyanon Digital
The Agile contract model Kyanon Digital employed allowed for rapid iteration and flexibility, ensuring that our offsite development team could swiftly respond to changes and new requirements presented by both the client and MediaMonks onsite. This approach enabled us to adjust the development sprints to the evolving needs of the project without sacrificing quality or delivery speed. Some key elements of the contract model included:
- Adaptability: The ability to reallocate resources or adjust priorities as new features or modifications were requested.
- Transparency: Continuous feedback loops between MediaMonks onsite and Kyanon Digital offsite, ensuring both creative and technical teams were aligned.
- Frequent Deliverables: Regular releases of working features that could be tested in the field, allowing MediaMonks to fine-tune content while our team refined the technical components.
2. Tight Collaboration Between Onsite and Offsite Teams
A critical success factor was the close collaboration between MediaMonks’ onsite team and Kyanon Digital’s offsite development team. MediaMonks led the creative direction, ensuring the experience stayed true to the vision, while Kyanon Digital provided the technical backbone through a variety of specialized roles. Regular sprint meetings, virtual standups, and real-time communication ensured smooth coordination despite being geographically distributed.
Kyanon Digital’s technical team consisted of the following key roles:
- React Native Developers: Building and maintaining the cross-platform mobile app that served as the cornerstone of the entire experience.
- NodeJS Backend Developers: Ensuring efficient server-side operations and real-time data integration between the app and physical zoo installations.
- Binos Developers: These developers handled the integration with specialized physical installations like binocular stations, providing children with enhanced interactive experiences.
- Unity Developers: Responsible for creating immersive 3D experiences and interactive games within the zoo, making the digital experience more engaging and visually captivating.
- Project Manager: The PM managed the distributed teams, ensured timelines were met, and acted as a bridge between the creative vision and technical execution, ensuring flawless delivery.
This cross-functional, geographically distributed team worked in tandem with MediaMonks to create a unified experience for Singapore Zoo’s visitors, while adapting to the unique requirements of each stage of development.
3. Kyanon Digital’s Flexibility in Staffing and Specialized Talent
Kyanon Digital not only provided flexibility in staffing to match the project’s fluctuating demands but also successfully fulfilled unique and niche positions such as Binos Developers and Unity Developers. These specialized roles were essential to ensuring that the physical and digital aspects of the zoo experience were flawlessly integrated. Whether it was developing custom functionality for physical installations or creating visually stunning 3D content, Kyanon Digital was able to supply the right talent at the right time.
Impact
Through this tight collaboration and dynamic staffing model, Kyanon Digital delivered a mobile application that seamlessly connected various physical elements across the zoo, creating a cohesive digital overlay that enhanced real-world exploration. The application’s robust backend, built using NodeJS, ensured real-time data integration between app users and zoo exhibits, while React Native allowed for smooth, cross-platform functionality. By integrating with unique installations like the binocular stations, the app provided an additional layer of interaction, turning the zoo visit into a truly immersive experience.
The result was a cutting-edge platform that blended the physical and digital worlds, offering a highly engaging educational experience for children. This project showcased Kyanon Digital’s expertise in delivering complex, integrated systems that cater to both real-time physical interactions and digital immersion.
Services & Technologies
- Services: Staff Augmentation, Dedicated Team, Support & Maintenance, Software Enhancement
- Technologies: React Native, NodeJS, Binos Developer, IoT, Unity Developer, AWS
