One of the Top 10 Filipino Consumer Goods companies in the region, NutriAsia stands out with its high quality sauces and condiments production, and extensive worldwide distribution system.
What we did
Kyanon Digital partners with EY Parthenon – a global strategy consultant – to help NutriAsia leverage technology to create new revenue streams and gain deeper insight of their target consumers through a D2C platform. On NAIs D2C platform (Community & Commerce), consumers can experience a variety of activities to accumulate points: referencing and sharing recipes, in-app communication with friends, reading articles, watching live streaming from influencers and KOLs. Remarkably, the NAIs offers personalized programming to match each consumer’s nutritional needs. Besides, the ‘Shop’ section is a place for them to shop and choose their favorite ingredient conveniently for the daily dishes.
It enables NAIs to better understand consumers through data collected at every touchpoint. NutriAsia can be utilized to strengthen the business strategy for growth and scalability.