MarTech (Marketing Technology) has become an essential tool for businesses aiming to improve marketing efficiency and optimize customer experiences. However, if MarTech challenges are not properly addressed, it can have the opposite effect—wasting valuable resources and harming a business’s repu...
AI is transforming the retail and e-commerce industries, revolutionizing business operations and customer experiences, thereby helping businesses adapt to changes. AI in retail and e-commerce is opening a new era of transformation in the industry. It revolutionizes how businesses operate and interac...
Vietnam is emerging as a leader in marketing technology (MarTech), with the Vietnam MarTech Day 2024 set to spotlight this evolution. Scheduled for November 1, 2024, at the Saigon Exhibition and Convention Center, this year’s event embraces the theme “Fusion to Future,” emphasizing...