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Kyanon Digital is proud to announce our continued partnership with Vietnam MarTech for the second consecutive year. As a leader in the marketing technology (MarTech) space, we are excited to be part of an event that promises to foster innovation and collaboration among technology leaders in Vietnam.

This year, we’re excited to spotlight CI360, SAS’s comprehensive marketing intelligence solution that empowers businesses with real-time insights and advanced analytics. With CI360, organizations can deliver personalized experiences, optimize customer interactions across multiple channels, and make data-driven decisions that drive growth.

1. Vietnam MarTech Day 2024: Fusion to Future

The Vietnam MarTech 2024 event, themed “Fusion to Future,” is set to be an exceptional gathering for professionals looking to explore the latest trends and sustainable strategies that are reshaping the MarTech landscape. This year’s event will emphasize the importance of integrating innovative technologies with effective marketing practices to drive business growth.

Building on the success of the previous events organized annually since 2018, the event aims to bring together key stakeholders from businesses, government, and non-governmental organizations leading the field of Martech in Vietnam to engage in meaningful discussions and advocate for sustainable practices and initiatives.

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2. Why You Should Attend Vietnam Martech 2024

Vietnam MarTech Day 2024 will bring together experts across MarTech businesses and governance, exhibition, and high-level B2B and B2C dialogue sessions. The whole slate of events will act as a platform to enhance cooperation and innovation between Vietnamese business communities, to promote Vietnamese development through expertise sharing and technology initiatives.

Participants will gain valuable insights into opportunities within existing and emerging industries. Moreover, the event offers unparalleled networking opportunities, allowing attendees to connect with many expert speakers, including industry trailblazers who are pioneering MarTech solutions.

  • Engage with Esteemed Speakers: The event will feature numerous thought leaders who will share their insights on the future of MarTech.
  • Unlimited Networking Opportunities: Connect with like-minded professionals and organizations dedicated to advancing marketing technology in Vietnam.
  • Learn from Industry Leaders: Gain valuable knowledge about the latest innovations and best practices in MarTech.
3. Meet the technology experts from Kyanon Digital at Vietnam Martech 2024

In partnership with SAS, a leading global data company, Kyanon Digital is proud to participate as a Sponsor at Vietnam MarTech 2024. With a strong spirit of collaboration and innovation, Kyanon Digital and SAS are delighted to introduce outstanding MarTech solutions.

Experts from Kyanon Digital participating in the event: ️
Mr. David Lapetina, VP – Engineering & Technology, Kyanon Digital
Keynote 2 – MarTech Architecture – Building the Foundation (02:45 PM – 03:20 PM)
– Overview of MarTech stack components & integration strategies
– Data-driven marketing: the backbone for transformation
– Case studies of successful implementations

️Dr. Tai Huynh, CEO of Kyanon Digital
Panel Discussion 2 – MarTech Best Practices by Industries (04:20 PM – 05:00 PM)
– Successful case studies of applying MarTech in different industries: Banking & Finance, Retail, E-commerce, Logistics,…
– Measuring MarTech efficiency

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4. Shape the Future of MarTech in Vietnam

The MarTech industry is fast-growing, fast-evolving, and a bit overwhelming. A new tool crops up constantly. As the famous MarTech map touts over 14,000 martech tools — there’s just too much tech and not enough time to explore.

How do businesses decide which tools to use, how many they buy, and how many their marketing teams actually use?

To explore the key trends shaping the MarTech landscape, Vietnam MarTech Network will officially launch the Vietnam MarTech Report 2024 through the annual event Vietnam MarTech Day 2024 with the theme “Fusion to Future” taking place on November 1, 2024.

The event promises a looking-glass that closely scrutinizes the present MarTech landscape in Vietnam and its regional neighborhood, through which attendees might gain for themselves their own understanding on how the future is being shaped by MarTech, and their unique solutions to fuse it with their own business model to drive success.

Kyanon Digital invites you to join us in this exciting journey towards shaping the future of MarTech in Vietnam. Together, we can explore the endless possibilities that arise when marketing and technology fuse.

Event Details

Don’t miss this opportunity to be at the forefront of MarTech innovation. Let’s work together to harness the power of technology in marketing and drive sustainable growth for businesses across Vietnam!

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