Building an astonishing customer experience and engagement in a world overwhelmed by tons of communication is a huge challenge. More and more companies use mobile applications to create dedicated channels of communication with their customers and establish a bond which can be something more than just messages related to customers’ purchases.
Let’s discover the top 10 mobile loyalty apps listed by Open Loyalty.
1. Starbucks
The Starbucks app is a convenient way to pay in store or skip the line and order ahead. Rewards are built right in, and the customer collects Stars for which he or she can earn free drinks and food with every purchase.
IOS app:
- 1 397 826 ratings
- Stars: 4.8
- Category: Food and drink
Android app:
- 422 754 Ratings.
- Category: Lifestyle.
- 5 000 000 – 10 000 000 Downloads
- Stars: 3.9
1.1. Functionality
- Multiple payment forms
- Map of stores
- Gifts (artworks) to share
- Making an order & menu with good quality photos and orders subsections: Featured, Previous and Favourites
- Music: integration with Spotify
- Inbox
- History
- Profile settings: Personal info, Payment methods, Linked Accounts, Passcode and Touch ID, Notifications
- Apple Watch app available
- iMessage available
1.2. Design advantages
- 0 taps to see the account status
- Nice visualisation of current loyalty status and points still needed to reach next status
- Good onboarding
- Usable navigation with “Add to basket” function
- Attractive visually – clean with good quality product photos
1.3. Presentation in store
Good app store presentation with a clean coffee photo accompanied by a brand name. Characteristic icon and well written description.
1.4. Top functionalities
Barcode scanner (97%), gift cards (97%), loyalty program (96%), customer service (96%), search (95%), in-store navigation (95%), good deals (95%), sales alerts (95%)
2. 7-Eleven
7-Eleven is a simple app, created to collect and manage loyalty points. A customer is rewarded for buying the food and drinks in 7-Eleven stores. Earned points can be exchanged for rewards of various types. The app also offers access to available promotions and coupons.
IOS app:
- 237 ratings
- Stars: 4.8
- Category: Food and drink
Android app:
- 42 382 Ratings.
- Category: Lifestyle.
- 5 000 000 – 10 000 000 Downloads
- Stars: 3.9
2.1. Functionality
- Loyalty account status (no. of points, no. of cups)
- Barcode to scan instead of plastic card
- Bonus Offers
- Deals: Promotions and Coupons
- My Rewards
- Map of stores with rich filters
- Customer Profile: profile, my stores, preferences, 7Rewards Cards
2.2. Design advantages
- Graphic indicator of loyalty point status
- 0 taps needed to see account status and barcode
- Usable bottom navigation
- Rewards grouped by no. of points needed, easily accessed through tabs
2.3. Presentation in store
The icon is very informative thanks to its characteristic logo labeled with the brand name. App preview contains screenshots with description, clearly presenting the app’s core functions.
2.4. Top functionalities
Barcode scanner (89%), search (88%), loyalty program (86%), product reviews (86%), customer service (85%), local deals (84%).
3. H&M
H&M app enables the user to browse and shop the latest fashion, offers exclusive promotions and information about latest trends, news and videos. Users can get push notifications about new deals and events at local H&M stores and follow order status, check account balance and edit personal details.
IOS app:
- 259 ratings
- Stars: 2.3
- Category: Shopping
Android app:
- 34 523 Ratings.
- Category: Lifestyle.
- 5 000 000 – 10 000 000 Downloads
- Stars: 3.8
3.1. Functionality
- Shop with customer type and product type categorisation
- My style: personalised feed
- Favourites products
- Bag & mobile shopping
- Magazine
- Map of stores
- Newsletter
- Gift Cards
- My H&M: orders, cards, inbox, profile, notifications
3.2. Design advantages
- Reach search: includes top searched products, trending search categories and links to commonly searched information (shipping, payments)
3.3. Presentation in store
Icon presenting H&M logo – easy to identify. App preview consists of video and screenshots, that include description of main features of the app.
3.4. Top functionalities
Registries (92%), search (90%), braced scanner (90%), free returns (88%), product reviews (88%), local deals (87%).
To explore more best practices in the top 10 mobile loyalty apps by Open Loyalty, download the white paper below.
Open Loyalty is a technology for loyalty. It’s 100% customizable loyalty platform with ready-to-use gamification and loyalty features, easy to set up and customize, ready to work on-line and off-line.
As an Open Loyalty’s partner, Kyanon Digital works hard to ensure this partnership’s goal is to manage and optimize the promotion programs for our clients by providing excellent loyalty solutions from Open Loyalty.
