Ho Chi Minh City, Vietnam – August 12th, 2024, Kyanon Digital, a Full Digital Services House and SAS, a global leader in data and AI, today announced a strategic partnership that will harness the power of SAS Customer Intelligence 360 to provide organizations with advanced customer intelligence capabilities and drive exceptional customer experiences in Vietnam.
Synergy for deeper customer understanding
With 12 years of experience in consulting and implementing technology, Kyanon Digital gains a powerful edge in crafting exceptional solutions for clients when collaborating with SAS’s industry-leading data analytics capabilities.The collaboration between Kyanon Digital and SAS empowers Kyanon Digital to design and implement best-in-class digital experiences through providing embedded predictive marketing analytics and a true 360-view of customers and behaviors.
“This partnership with SAS signifies a crucial step in Kyanon Digital’s mission to empower businesses through comprehensive digital transformation. By integrating their leading data analytics solutions with our expertise, we can equip our clients with full digital services, unparalleled insights to drive informed decision-making and achieve their strategic goals.” – Tai Huynh, Founder and CEO, Kyanon Digital.
By marrying their strengths, Kyanon Digital and SAS aim to unlock deeper customer insights, enabling enterprises to gain a comprehensive view of their customer base. These insights will allow for the development and execution of highly targeted and personalized marketing campaigns, driving increased customer engagement and loyalty. Moreover, data-driven insights will empower enterprises to make informed decisions regarding product offerings, risk management, and overall business strategies.
Driving Customer Engagement with SAS Customer Intelligence 360
SAS Customer Intelligence 360 goes beyond traditional marketing tools by offering a comprehensive suite of functionalities, including Embedded Customer Data Platform (CDP) capabilities, personalised customer journey creation and omnichannel data activation for targeted and individualized communications across all marketing channels.
“Vietnam has consistently been a channel-focused market for us. We will join forces with Kyanon Digital to help clients in the financial institutions industry understand the dynamics of consumer behavior and unlock the true potential of data-driven decision making. This partnership will allow our clients to optimise AI and data analytics technology to develop an even more accurate connection with their consumers, achieving strategic growth for them,” said Ann Heng, Director, Channels, SAS Institute.
About Kyanon Digital
Kyanon Digital is a one-stop digital services house, marrying business brilliance with technology excellence. We are here to make Digital Impacts in every aspect of your business and your consumers.
Founded in 2012, Kyanon Digital has over 10 years of experience in the industry. Our 300+ tech experts and professionals have served over 100+ clients, helping them achieve their digital goals. At Kyanon Digital, we offer end-to-end solutions that encompass every facet of the digital landscape. With the slogan: Digital Impact that Matters, this has guided our team of over 300 employees for over 12 years, creating many positive changes for large clients in various industries such as AEON, C.P Group Thailand, Nutri Asia, Asia Commercial Bank, and many other large companies in the Asia-Pacific region.
About SAS
SAS is a global leader in AI and analytics software, including industry-specific solutions. SAS helps organizations transform data into trusted decisions faster by providing knowledge in the moments that matter. SAS gives you THE POWER TO KNOW®.
