A MarTech consulting company is the secret weapon businesses in Vietnam are turning to for digital marketing breakthroughs. As the digital landscape accelerates at lightning speed, traditional marketing strategies simply can’t keep up. In fact, studies show that 70% of Vietnamese businesses are already embracing MarTech tools to supercharge their marketing efforts and stay ahead of the curve.
In today’s fast-paced, tech-driven world, success isn’t just about creativity—it’s about using the right technology at the right time. And that’s exactly what a MarTech consulting company does. They empower businesses to harness the full potential of cutting-edge tools like data analytics, automation, and CRM systems, transforming the way companies connect with their customers.
Ready to take your business to new heights? In this blog, we’re introducing the Top 10 MarTech Consulting Company in Vietnam—leaders who are helping businesses succeed in the digital age. These experts are guiding companies to use technology smartly, boosting marketing efforts and driving growth.
Whether you’re a startup or an established brand, these MarTech consultants are the partners you need to unlock powerful marketing strategies and achieve real results. Let’s dive in and discover how they can help you grow!
1. MarTech Consulting Company: The Bridge Between Marketing and Technology
1.1. What is a MarTech Consulting Company?
A MarTech consulting company helps businesses blend marketing with technology to create smarter, more efficient strategies. In simple terms, they are experts who guide businesses in using technology tools—like data analytics, customer relationship management (CRM) systems, and marketing automation software—to improve their marketing efforts.
These companies bridge the gap between traditional marketing and the digital tools that can make marketing more effective. They help businesses choose the right technology, implement it correctly, and use it to improve customer engagement, streamline marketing processes, and ultimately boost sales. Think of it like hiring a coach who teaches you how to use a powerful set of tools to perform better on the field.
1.2. Importance for Businesses
In today’s competitive market, marketing isn’t just about creativity—it’s about smart decisions powered by technology. A MarTech consulting company plays a crucial role in helping businesses use data and automation to drive better results.
For example, a small e-commerce business might struggle to keep track of customer behavior and respond quickly to changing trends. A MarTech consultant would introduce them to tools that automate email marketing, track website interactions, and provide insights into customer preferences—all of which help the business deliver personalized, timely offers to customers.
According to The 32nd edition of The CMO Survey, 75.3% of companies are now using marketing technologies (MarTech), with high-revenue organizations leading the charge. Businesses currently allocate 19.9% of their marketing budgets to MarTech, and this number is expected to grow to 23.5% within a year and reach 30.9% over the next five years.
Approximately 62% of marketing activities now utilize MarTech tools, a noticeable increase from 58.4% just a year ago. However, marketing leaders report that the actual impact of these tools on company performance is modest, with an average rating of 4.7 out of 7. Despite this, companies are continuously looking to optimize their existing tools and enhance customer experience through better MarTech integration.
While MarTech has not yet fully delivered on its potential—leading to payoffs being 34% lower than expected—it’s clear that MarTech is no longer a trend. It’s a critical investment for businesses aiming to remain competitive and drive growth.
By partnering with a MarTech consulting company, businesses can streamline their marketing operations, reduce costs, and improve their return on investment (ROI). Whether it’s automating tasks, measuring the impact of campaigns, or better understanding their customers, MarTech companies provide the tools and expertise businesses need to thrive in a digital-first world.
2. Why Vietnam is a Hotspot for MarTech Consulting Company Growth
Vietnam has become a hotbed for innovation, particularly in the world of MarTech. With its growing digital ecosystem, the country is quickly turning into a hub for MarTech solutions that are transforming how businesses market and connect with customers. Thanks to a young, tech-savvy population and a booming digital economy, businesses in Vietnam are embracing new technology to keep up with global trends and stay ahead of the competition.
2.1. Growing Digital Ecosystem
Vietnam’s digital economy is expanding rapidly. According to a report by Google, Temasek, and Bain & Company, Vietnam’s digital economy is expected to hit $57 billion by 2025. This creates an ideal environment for the rise of MarTech, as more companies are looking for ways to leverage technology to enhance their marketing strategies. With a young population (over 50% under 35 years old), there is an increasing demand for digital experiences, mobile apps, and online services, making MarTech an essential part of the business landscape.
2.2. Digital Transformation in Local Businesses
As more Vietnamese businesses recognize the importance of digital transformation, many are turning to MarTech consulting companies to guide them through the process. Local businesses, from startups to well-established enterprises, are increasingly adopting digital marketing tools such as social media analytics, customer relationship management (CRM) software, and data-driven marketing strategies.
For example, a small clothing retailer in Ho Chi Minh City might partner with a MarTech consulting company to set up an automated email marketing system that targets customers with personalized offers based on their browsing history.
By embracing MarTech, businesses can make smarter decisions, improve customer engagement, and boost overall performance. Whether it’s automating tasks or using data to understand customer preferences better, MarTech tools help businesses stay competitive in an increasingly digital world. As Vietnam continues to grow as a tech powerhouse, the role of MarTech will only become more vital for companies looking to thrive in the digital age.
3. The Top 10 MarTech Consulting Companies in Vietnam
3.1. Kyanon Digital: Leading the Charge as Vietnam’s Top MarTech Consulting Company
Kyanon Digital leads as a MarTech consulting company in Vietnam, providing tailored tech solutions such as CRM, data analytics, and marketing automation. The company focuses on driving business growth and improving workflows by customizing each tool to fit client needs. By building integrated digital ecosystems, Kyanon Digital helps businesses scale effectively and achieve meaningful results.
Key Strengths: Kyanon Digital stands out for its Agile approach and industry expertise. As a leader in the MarTech field, the company focuses on future-proof solutions that help clients stay ahead in a fast-changing market. This approach ensures all digital tools align with business goals, boosting efficiency and driving results.
Client Impact: Kyanon Digital has helped businesses achieve significant results, including a 30% increase in online sales, a 25% rise in website traffic, and a 15% boost in customer retention. Integrating remote talent with smooth communication ensures each project runs efficiently and delivers real business outcomes.
3.2. KMS Solutions
KMS Solutions is a leading technology consulting company that specializes in the BFSI (Banking, Financial Services, and Insurance) sector. The company offers a range of services, including IT strategy consulting, CRM systems, data analytics, and marketing automation tools. These services are designed to optimize operations, enhance business performance, and drive innovation within the BFSI industry
Key Strengths: KMS Solutions stands out for its deep industry expertise and years of experience in the BFSI sector. The company’s leadership and skilled team focus on IT strategy consulting, delivering solutions that address specific client needs. Their strong understanding of the financial services industry enables them to tailor their services to improve business efficiency and support growth.
Client Impact: KMS Solutions has had a measurable impact on clients’ businesses. One client experienced a significant reduction in testing time—by 20%—through automation, showcasing the company’s ability to improve operational efficiency. Another client praised KMS Solutions for quickly identifying and resolving issues within their application, which led to smoother project delivery and faster results. These examples highlight KMS Solutions’ commitment to delivering practical solutions that drive real business outcomes.
3.3. Ventuso LLC
Ventuso LLC offers a comprehensive range of services, including mobile app development, technical consultancy, and providing dedicated teams of engineers both onsite and offshore.
The company specializes in building scalable, high-quality products with a focus on integrating solutions such as CRM, data analytics, and marketing automation. These services help businesses improve efficiency and drive growth.
Key Strengths: Ventuso stands out for its deep expertise in mobile app development and technical consultancy. Founded by a team of passionate engineers and entrepreneurs, Ventuso has built a reputation for delivering timely, cost-effective solutions. Their ability to adapt to a wide range of client needs—whether through onsite or offshore software solutions—makes them a trusted partner in technology development.
Client Impact: Ventuso has had a significant impact on clients, helping them improve operational efficiency and enhance user experiences. One client saw a 75% reduction in internal processing time thanks to a platform developed by Ventuso, leading to higher efficiency and customer satisfaction. Clients appreciate Ventuso’s cost-effectiveness, quick turnaround times, and exceptional support, cementing the company’s reputation as a reliable partner focused on delivering results.
3.4. IT Consultis
IT Consultis (ITC) is an award-winning digital transformation consultancy based in China and Asia. The company offers end-to-end services, including strategy consulting and execution. ITC specializes in digital transformation and change management, talent augmentation, CRM and data solutions, marketing automation, and creating custom digital and commerce experiences like WeChat Mini Programs, websites, and apps. ITC also provides system integration, APIs, and infrastructure management.
Key Strengths: ITC is known for its deep expertise in digital strategy and transformation. With a client base that includes Fortune 500 companies like LVMH, Apple, and Shiseido, ITC has a proven track record of delivering tailored solutions that drive business growth. ITC’s ability to adapt strategies to different industries and markets, particularly in China, sets them apart as a leader in digital transformation.
Client Impact: ITC has made a significant impact by helping major brands enhance their digital presence and optimize operations. One key example is the successful adaptation of websites to meet the unique needs of Chinese markets, helping businesses connect with local audiences more effectively. Clients also value ITC’s responsive, knowledgeable, and hardworking team, ensuring projects meet expectations and deliver results.
3.5. Beetsoft
BeetSoft offers comprehensive services, managing projects from concept to execution. The company specializes in seamless solution integrations, ensuring that data and processes across multiple platforms are optimized for better decision-making.
BeetSoft also provides application development, whether for maintaining existing applications or creating new ones from scratch. Additionally, their team offers technical reviews, including code audits, infrastructure assessments, and security analysis, to ensure systems are functioning securely and optimally.
Key Strengths: BeetSoft stands out for its proactive approach and expertise in solving complex technical problems. The company is highly regarded for its ability to suggest improvements that enhance functionality and user experience. BeetSoft integrates seamlessly into businesses, optimizing workflows and ensuring efficient, scalable solutions that align with business goals.
Client Impact: Clients have praised BeetSoft for consistently exceeding expectations. Businesses have benefitted from BeetSoft’s integration solutions, improving workflows and enabling smarter decision-making. The company’s focus on application development and technical reviews ensures that clients’ systems run efficiently and securely.
3.6. Magestore
Magestore offers a full range of Magento development services designed to create high-performance eCommerce solutions. Core services include Magento customization, website building, and optimization. With a team of over 50 skilled Magento developers, Magestore builds unique, scalable eCommerce websites and delivers expert Magento solutions.
Key Strengths: Magestore stands out for its specialized expertise in Magento and its ability to deliver fully customized eCommerce solutions. With more than 60,000 satisfied customers and 200 global partners, the company has established itself as one of the top brands in the Magento retail space. Its focus on high-quality service, including custom extensions and ongoing website optimization, ensures clients receive cutting-edge, feature-rich solutions.
Client Impact: Magestore has empowered businesses by providing them with robust Magento solutions that boost their eCommerce performance. Clients have seen significant improvements in their website functionality, speed, and user experience. The company’s extensive support services, such as website maintenance and backup, ensure long-term success and stability for their clients’ online stores, making it a trusted partner for e-commerce growth worldwide.
3.7. Adamo Software
Adamo Software specializes in mobile app development, web-based solutions, AI software, and services like CRM, data analytics, and marketing automation. These tailored solutions help businesses scale, enhance security, and boost ROI by creating digital-first experiences.
Key Strengths: With a team of over 150 developers, Adamo delivers successful projects across industries such as travel, healthcare, fintech, and edu-tech. The team’s deep industry knowledge and innovative approach ensure that every solution is customized to meet client needs.
Client Impact: Adamo has worked with top clients like Air Canada, MadeComfy, and MMK, making it a trusted partner for impactful software solutions. Clients report a 60% increase in traffic and a 30% rise in potential customers. The company is known for smooth workflows, timely delivery, and strong communication, ensuring projects consistently meet client expectations.
3.8.TMA Solutions
TMA Solutions offers a wide range of technology services including software development, mobile applications, cloud migration, IT-managed services, and software testing. These services are designed to address various business needs and enhance operational efficiency.
Key Strengths: With 27 years of experience and a team of 4,000 engineers, TMA Solutions is a trusted partner for businesses looking to outsource software development. The team is skilled in technologies such as full-stack development, C#, and mobile app solutions, ensuring high-quality results.
TMA serves industries including Telecom, Finance & Insurance, E-commerce & Retail, Media & Publishing, Healthcare, Education, and Logistics, adapting to diverse market demands. The company has worked with clients across 30 countries, providing tailored IT solutions to help businesses succeed.
Client Impact: Clients appreciate TMA’s efficient IT staff augmentation services, particularly in sourcing full-stack and C# engineers. These services help clients scale their teams effectively, enhancing productivity and growth.
3.9. Axon Active
Axon Active is a Swiss software development company established in 2008, specializing in Agile methodologies and offering a broad portfolio of successful international projects. The company focuses on building long-term partnerships, supporting clients in their sustainable business growth through tailored software solutions.
Key Strengths: With a team of over 600 software engineers, Agile coaches, and IT professionals across five global offices, including Vietnam (Ho Chi Minh City, Da Nang, and Can Tho), San Francisco (USA), and Luzern (Switzerland), Axon Active provides a wide range of services. These include dedicated software development teams, project management, ICT and DevOps services, coaching and training, and architecture and security consulting.
Axon Active’s strengths lie in its expertise in Agile development and its ability to handle complex, multi-platform systems for both small businesses and large corporate clients. The company’s approach emphasizes collaboration and commitment to clients’ success, leading to long-term, mutually beneficial partnerships.
Client Impact: Clients have praised Axon Active for its ability to deliver high-quality, customized solutions that drive business growth and improve operational efficiency. The company’s impact is evident in the successful execution of international projects and the strong, ongoing relationships built with clients across various industries.
3.10. Saigon Technology
Saigon Technology is a leading software development company offering custom solutions, including full-stack development, mobile and web app development, and expertise in CRM, data analytics, and marketing automation. The company specializes in delivering cutting-edge, integrated solutions that drive business transformation across various industries.
Key Strengths: Founded in 2012, Saigon Technology has become a key player in the software outsourcing industry. With a team of over 400 skilled engineers, the company provides end-to-end services, including ideation, development, and maintenance. Saigon Technology’s expertise in Agile methodologies ensures timely delivery of projects that exceed client expectations.
Saigon Technology serves a diverse range of industries, including banking, healthcare, and retail. The company’s ability to cater to both large enterprises and SMEs demonstrates its versatility and broad market reach. Clients consistently commend Saigon Technology for its technical expertise, seamless team integration, and ability to meet deadlines. Transparent communication and a commitment to high-quality solutions have earned the company a strong reputation in the software outsourcing sector.
Client Impact: Recognized for excellence, Saigon Technology is listed among the Top 5 Offshore Software Development Companies and has earned multiple accolades. The company continues to lead the industry with its innovative, client-focused solutions.
4. The “Key” to Your MarTech Success: Choosing the Right Consultant with Ease
Choosing the right MarTech consulting company is crucial for your business to thrive in today’s digital landscape. With so many options available, it can be overwhelming to know where to start. Here’s a simple guide to help you pick the best MarTech partner for your business needs.
4.1. Identify Your Needs
Before you start looking for a MarTech consulting company, it’s important to first understand what you need. Are you looking for a CRM solution to manage customer relationships? Do you need data analytics to make smarter decisions, or a content management system to streamline your marketing content? Knowing your specific needs will help you choose a company that specializes in the right tools and technologies for your business.
4.2. Evaluate Expertise
Not all MarTech consulting companies are the same. It’s essential to choose a company with experience in your industry and a clear understanding of your business goals. A good MarTech partner should be able to demonstrate how they’ve helped other businesses similar to yours. Look for companies with a track record of successful projects and a deep understanding of the tools and platforms that will work best for you.
4.3. Look for Measurable Results
The best MarTech consulting companies don’t just offer fancy tools—they deliver measurable results. When choosing a partner, ask about their past successes. Can they show how their solutions have driven business growth, improved customer engagement, or increased sales? Be sure the company you choose can provide tangible evidence of how their strategies lead to real, measurable improvements.
4.4. Keyword Usage: Choosing a MarTech Consulting Company
When searching for a MarTech consulting company, keep these factors in mind. By identifying your needs, evaluating expertise, and looking for measurable results, you’ll be able to find a partner that helps your business grow and succeed. Make sure to prioritize companies with proven experience, and don’t settle for anything less than tangible business growth.
By following these steps, you’ll be well on your way to selecting the right MarTech consulting company that aligns with your business goals and drives success!
To Wrap Up
In today’s fast-evolving digital landscape, MarTech consulting is essential for businesses looking to enhance their marketing efforts and drive measurable growth. Partnering with top MarTech consulting companies allows you to unlock the full potential of your marketing strategies, streamline your operations, and achieve long-term success.
Take the time to explore the featured companies and assess which one aligns best with your business needs. Whether it’s CRM, data analytics, or content management, the right MarTech consulting partner can make all the difference.
And don’t forget to consider Kyanon Digital! As a leading MarTech consulting company, Kyanon specializes in helping businesses leverage cutting-edge technologies to optimize their marketing strategies and achieve sustainable growth. Get in touch with Kyanon today to start your MarTech journey and unlock your business’s true potential!
