Chiến thuật giữ chân khách hàng (Customer retention) tốt là một yếu tố tăng trưởng quan trọng. Hơn 83% chuyên gia đồng ý rằng việc giữ chân khách hàng hiện tại có lợi hơn và tiết kiệm chi phí hơn là tìm kiếm khách hàng mới. Tuy vậy, đ�...
Omnichannel is the expression of how customers’ expectations are now changing swiftly, their journey map is no longer a straight line that goes from point A to point B. They now use multiple channels when interacting with businesses and most importantly, the positive or negative experience acr...
Every business uses (or needs to use) a loyalty program to build brand loyalty as part of their marketing strategy and your choices are the best CRMs and Enterprise Loyalty Platforms. Building loyalty is important because according to a study by the Harvard Business Review, acquiring a new customer ...