Integration And Modernization Of the Technology Platform For A Large Restaurant Chain Owner in Vietnam

About Our Client

Our client is a leading conglomerate in Vietnam, owning and operating one of the largest restaurant chains in the country. With an annual revenue of approximately 6 to 10 trillion VND, the business spans multiple brands and hundreds of outlets nationwide. As the company expanded through organic growth and mergers & acquisitions (M&A), the complexity of its operations and systems also increased.

Despite its strong market performance, the organization faced limitations due to its fragmented technology landscape. Systems supporting operations, customer engagement, supply chain, and finance were operating in silos, making it challenging to deliver a seamless customer experience or drive operational efficiency. With an eye toward future growth, including more M&A activity, the client sought to modernize its technology platform, integrate systems and prepare for scalable transformation

Challenge

The client encountered several challenges that hindered its ability to scale and operate efficiently:

Lack of Unified Architecture: Different brands and business units operated on inconsistent technology platforms, making it challenging to standardise processes and data.
Operational Inefficiencies: Many day-to-day activities in stores and at the corporate level relied on manual processes, reducing overall efficiency and increasing operational costs.
Customer Engagement Gaps: The absence of a centralized customer data platform meant that loyalty programs, promotions, and communications lacked personalization and effectiveness
Post-M&A Integration Complexity: Each acquisition brought in new systems and processes, making integration costly and slow.
Scalability and Agility Issue: The current infrastructure was not robust enough to support rapid growth, new business models or digital innovation.

Solution

Kyanon Digital partnered with the client to design and execute a comprehensive digital transformation program, focusing on integration, modernization, and scalability. The approach included:

1. Assessment of Current Technology Landscape

To lay a solid foundation for transformation, Kyanon Digital conducted a thorough assessment of the client’s existing technology environment across all business units. This involved evaluating system capabilities, compatibility, and performance to identify inefficiencies, redundancies, and areas for modernization.

System Inventory & Evaluation: Mapped out the current state of platforms such as ERP, POS, CRM, and SCM to assess performance, integration capabilities, and alignment with business needs.
Compatibility Analysis: Identified gaps and overlaps in systems across different business units and brands to determine areas for consolidation or upgrade.
Stakeholder Workshops: Conducted interviews with operational and technical stakeholders to gather insights into pain points and improvement opportunities.

This assessment phase provided a clear and objective understanding of the technological “as-is” state, aligning stakeholders around shared priorities and forming the strategic basis for system integration and modernization. It reduced risks and ensured that future investments would directly support business growth.

2. Post-M&A System Integration Strategy

Recognizing the client’s active M&A strategy, Kyanon designed a scalable and structured integration framework to streamline the onboarding of newly acquired entities. This approach aimed to unify operations, standardize data flows, and ensure seamless technological alignment across the expanding organization.

Unified Technology Roadmap: Created a blueprint to integrate new companies efficiently with minimal disruption.
Core System Harmonization: Standardized systems (e.g., POS, ERP, CRM) across brands to improve consistency and reduce IT complexity.
Process Alignment: Unified workflows in finance, HR, and supply chain for smoother post-acquisition transitions.

This integration framework enabled faster and more cost-effective onboarding of new businesses while maintaining operational stability. It also ensured that data and systems remained coherent across the enterprise, giving leadership better visibility and control during periods of rapid expansion.

3. Modernization of the Core Enterprise Systems

To support business scalability, drive efficiency, and reduce operational silos, Kyanon focused on upgrading and integrating the client’s foundational enterprise systems. This modernization spanned across finance, operations, customer engagement, and supply chain, ensuring consistency and agility across all departments.

ERP Modernization: Upgraded to a scalable ERP platform to centralize finance and resource planning.
POS Upgrade: Rolled out a unified POS system across outlets for real-time data capture and smoother customer interactions.
CRM Implementation: Established a single source of truth for customer engagement and loyalty program management.
SCM Optimization: Improved visibility and automation in inventory, procurement, and fulfillment.

Modernizing these core systems improved operational performance across the board. The company reduced manual workloads, minimized errors, and enhanced agility – laying the groundwork for digital innovation and better customer service at scale.

4. Modernization of the Core Enterprise Systems

To unlock deeper customer insights and enable real-time decision-making, Kyanon implemented a centralized customer data infrastructure. This unified platform brought together customer information from various touchpoints and empowered the business with analytics, personalization, and intelligent automation.

Customer Data Platform (CDP): Centralized all customer data to create unified profiles across channels.
Real Time Analytics: Enabled actionable insights for marketing, sales, and service teams.
Personalization Engine & Omnichannel Integration: Delivered data-driven promotions and loyalty initiatives based on individual customer behaviour and Ensured consistency in customer experience across digital and physical channels.

With this data intelligence layer, the client could better understand and engage customers, increasing loyalty and lifetime value. It also empowered frontline teams and executives with real-time insights to make faster, more effective decisions.

Results & Business Impact

Through this large-scale digital transformation, the client not only modernized their core technology stack but also built a scalable, data-driven foundation for future growth. By improving operational efficiency, customer engagement, and post-M&A integration, the organization is now better positioned to adapt to market changes, embrace innovation, and expand into new business models with confidence. This project stands as a blueprint for how digital integration, when executed strategically, can drive sustainable success in a fast-evolving industry.