Seller Center For One Of Thailand’s Largest Conglomerates

About Our Client

Our client is one of the most influential conglomerates in Thailand, operating across various sectors, including retail, digital commerce, and technology. In an ambitious move to establish a competitive edge in Thailand’s booming e-commerce landscape, the client launched a proprietary multi-vendor marketplace platform, positioned to rival global players like Shopee and Lazada.

To support this initiative, the client partnered with Kyanon Digital to design, build, and launch a powerful Seller Center platform. The Seller Center would serve as the operational backbone for thousands of sellers, enabling them to manage their catalogs, orders, payments, fulfillment, and customer interactions on the marketplace with ease.

Challenge

To enter Thailand’s highly competitive e-commerce space, the client faced several key challenges:

• Accelerated timeline: The project required an aggressive launch plan to quickly introduce a minimum viable platform that could onboard sellers and demonstrate early value.
• High scalability and system robustness: The solution needed to support massive volumes from day one, handling up to 1 million products, 1 million orders, and 100,000 concurrent sellers.

• Complex seller needs: The Seller Center had to accommodate a wide range of seller activities, from uploading catalogs and tracking orders, to managing promotions, financial data, and customer service.

• User experience and onboarding: A seamless interface and intuitive navigation were essential for adoption among new sellers, including small businesses and international brands.

• Market competition: To compete with established giants like Shopee and Lazada, the platform needed to be both technologically superior and commercially attractive to top-tier retailers.

The solution demanded both speed and scalability, without compromising on stability, extensibility, or long-term vision.

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Why work with Kyanon Digital?

• Expertise Trusted by Fortune 500 Clients
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• Quality at the Core
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Solution

Understanding the project’s urgency, Kyanon adopted a phased delivery model that allowed the client to get to market quickly while building toward a full-featured, lovable product.

1. Phased Development Strategy: MVP → MMP → MLP

• MVP (Minimum Viable Product): The team delivered a functioning platform in just three months, focused on core seller workflows, shop registration, product listing, order management, and payment tracking. This initial release allowed early onboarding of key sellers and validated the platform’s technical foundation.

• MMP (Minimum Marketable Product): Once live, the platform was enhanced with improved usability, better dashboard functionality, multi-language and multi-currency support, and simplified navigation based on user feedback.

• MLP (Minimum Lovable Product): In the final phase, user delight was prioritized. Features like detailed analytics, in-app notifications, performance summaries, seller KPIs, and customization options were introduced to make the Seller Center not just functional but a truly engaging daily business tool for sellers.

Each version was built with continuous integration and delivery in mind, allowing iterative releases with real-time feedback from actual users. This ensured product relevance and maximum business impact from the early stages onward.

2. Comprehensive Seller Operations System

Kyanon designed the Seller Center as a complete control panel for digital entrepreneurs and brand partners operating on the platform.

• Catalog Management: Sellers can easily upload large numbers of products using bulk tools, manage images and descriptions, assign product categories, and tag items for seasonal campaigns, all within an intuitive UI.

• Order Fulfillment Management: Sellers are given end-to-end visibility of order status, logistics integration, shipping notifications, and the ability to flag and resolve delivery issues promptly.

• Customer Management: Tools were added for handling customer queries, returns, disputes, and feedback, all connected to the seller’s profile for reputation tracking.

• Finance Dashboard: A centralized view of revenues, transaction reports, settlement cycles, and payout histories was provided, ensuring financial transparency and control.

• Campaign & Promotion Management: Sellers can launch and manage discount programs, flash sales, and promotional vouchers directly through the system, with real-time performance metrics and automation.

The result was a platform that empowered sellers to run their online business end-to-end without relying on manual coordination or third-party systems.

3. Growth-Ready Architecture & Scalability

Knowing the client’s long-term ambition to rival regional e-commerce giants, Kyanon architected the Seller Center with scalability, modularity, and resilience in mind.

• Cloud-native architecture ensured that the system could auto-scale in response to traffic spikes during sales seasons or onboarding waves.

• Built-in capacity allowed the platform to handle 1 million products, 1 million concurrent orders, and up to 100,000 active sellers, setting the stage for regional expansion.

• The architecture was API-driven and integration-ready, designed to seamlessly connect with logistics providers, warehouse systems, payment gateways, customer service tools, and external marketing platforms.

By bridging the digital and physical shopping experiences, the mobile solution created a cohesive, engaging, and personalized retail journey.

Results & Business Impact

The launch of the Seller Center marked a significant step forward in the client’s vision to become a major force in Southeast Asia’s digital economy. With a scalable, seller-focused platform delivered in just three months, Kyanon Digital’s solution delivered tangible business results and strategic advantages for the client, both immediately and long-term.

By delivering the MVP version within just three months, Kyanon enabled the client to enter the market ahead of schedule, gaining a first-mover advantage in their niche. The phased development approach allowed the team to respond dynamically to user feedback, continuously enhance the product, and build a robust foundation for future growth.

This accelerated timeline also signaled technical maturity and execution speed, reassuring internal stakeholders and external investors alike about the platform’s readiness for scale.