Smart Experience Lifestyle Platform for CDL

About The Client

City Developments Limited (CDL) is a leading global real estate company with a strong presence in over 30 countries and regions. Headquartered in Singapore, CDL is known for its diverse portfolio, which includes residential, commercial, and hospitality properties. With over 60 years of experience, CDL has established itself as a trusted name in real estate development and investment. The company is committed to sustainable development, integrating green innovations into its projects while maintaining high standards of design and quality. Through its forward-thinking approach and dedication to creating lasting value, CDL continues to shape cityscapes and enhance communities worldwide.

Challenge

City Developments Limited (CDL) faced the challenge of creating a seamless digital platform to enhance tenant engagement and provide a smart lifestyle experience for consumers. Without a unified e-commerce solution, it was difficult for CDL’s mall tenants to connect with consumers and promote their products effectively. CDL needed an innovative platform that could bridge this gap, enabling tenants to showcase and sell their products while offering consumers a convenient shopping experience.

Solution

CDL collaborated with Kyanon Digital to build CityNexus Marketplace, a public-facing e-commerce website embedded as a webview on the CityNexus App. This platform not only supports CDL’s mall tenants in expanding their reach but also enhances the overall CityNexus experience, creating a connected and vibrant lifestyle ecosystem.

1. Decoupled Front-End Marketplace for Consumers

The first approach focused on building a decoupled front-end for the CityNexus Marketplace, ensuring a seamless and engaging user experience for consumers. This architecture separates the front-end from the backend, allowing for greater flexibility in design and faster performance. Consumers can easily browse products, make purchases, and enjoy a responsive and visually appealing interface. By adopting a decoupled architecture, the platform ensures scalability and adaptability, providing consumers with a high-quality shopping experience that meets modern e-commerce standards.

2. Multi-Tenancy E-Commerce Platform for Tenants

For CDL’s tenants, a multi-tenancy e-commerce platform was developed to allow them to manage their businesses independently. This system offers robust tools for managing product catalogs, order processing, and sales tracking—all from a single dashboard. Each tenant operates within their own secure environment while sharing the platform’s core infrastructure. This multi-tenancy approach simplifies operations for tenants, helping them efficiently manage their online presence, increase sales, and engage more effectively with consumers.

3. Automated Payout System for Platform Operators

To improve operational efficiency for CDL, an automated payout system was integrated into the platform to handle tenant payments. This feature reduces manual workload, ensuring accurate and timely payouts while minimizing errors. With automated financial management, platform operators can focus on strategic tasks, such as growing the marketplace and enhancing tenant services, rather than managing complex payment processes. This automation not only improves efficiency but also strengthens trust and transparency with tenants.

Result

Driving Sales & Enhancing Consumer Experience

CityNexus Marketplace was designed to create a seamless digital shopping experience while boosting sales for CDL Mall Tenants and streamlining operations for CDL Staff.

Increased Sales for Tenants: CDL Mall Tenants can effortlessly sell food, beverages, and other products, manage their inventory, and process orders efficiently, helping them reach more customers and drive revenue growth.
Enhanced Consumer Experience: End-consumers enjoy a convenient and frictionless ordering process through the CityNexus Marketplace website or mobile app, enabling easy browsing, ordering, and secure payments.
Optimized Operational Efficiency: CDL Staff play a crucial role in onboarding tenants, tracking sales performance, updating promotional banners, and managing tenant accounts, ensuring a dynamic and well-maintained marketplace.

By integrating these elements, CityNexus Marketplace creates a thriving digital ecosystem that maximizes tenant success, elevates consumer satisfaction, and streamlines marketplace operations.