Executive Summary
Our client, one of Vietnam’s leading F&B conglomerates with annual revenues of 6–10 trillion VND and hundreds of outlets nationwide, faced growing operational complexity following rapid expansion and multiple M&As. Fragmented systems across operations, customer engagement, supply chain, and finance hindered efficiency and customer experience. To enable scalable growth, the client partnered with us to modernize and integrate its technology landscape, establishing a unified digital foundation that enhances operational efficiency, supports future M&A integrations, and strengthens customer engagement.
Client Overview:
- Client: One of Vietnam’s Leading F&B Conglomerates
- Industry: Food and Beverage (F&B) / Conglomerate (Restaurant Chain Owner)
- Project Type: Technology Platform Modernization & Strategy Consulting
- Business Model: Large-scale operations with 6–10 trillion VND annual revenues and hundreds of outlets nationwide.
- Scope: Comprehensive review of existing systems (e-Commerce, Loyalty & Promotion, ERP, POS, CRM, SCM, Data Platform), post-M&A integration design, and definition of a Future-State Architecture and phased roadmap.
- Business Objectives: To establish a unified digital foundation, enhance operational efficiency, support future M&A integrations, and strengthen customer engagement.
Challenges
- Fragmented Technology Landscape: Multiple brands and business units operated on disparate systems, resulting in inconsistent data structures and lack of unified architecture.
- Manual and Inefficient Operations: Store and corporate processes were heavily manual, leading to slower workflows, higher operational costs, and limited visibility across departments.
- Disconnected Customer Experience: Without a centralized customer data platform, loyalty programs and marketing campaigns lacked personalization and measurable impact.
- Complex Post-M&A System Integration: Each merger or acquisition introduced new platforms and workflows, increasing integration time and maintenance overhead.
- Limited Scalability and Agility: The existing infrastructure could not easily accommodate rapid expansion, new digital initiatives, or emerging business models.
Our Solution – Framework-Based
Our Solution – Framework-Based Consulting Approach
Kyanon Digital applied a structured consulting framework to guide the client’s digital transformation roadmap – focusing on architecture alignment, post-M&A integration design, and long-term scalability enablement.
Phase 1 – Current State Assessment & Gap Analysis
Actions Taken
- Conducted a comprehensive review of existing systems across all business units and brands (e-Commerce, Loyalty & Promotion, ERP, POS, CRM, SCM, Data Platform).
- Mapped technology dependencies, data flows, and pain points impacting operational efficiency.
- Facilitated workshops and stakeholder interviews to capture business priorities and define success metrics.
Tools / Methodologies Used
- System inventory and maturity assessment framework
- Business capability mapping
- SWOT and gap analysis
Key Outcome
- Established a clear baseline of the current technology and process landscape.
- Identified critical gaps, redundancies, and modernization priorities for alignment across entities.
Phase 2 – Post-M&A Integration & Synergy Design
Actions Taken
- Designed an integration blueprint to unify systems and data between the parent company and acquired entities.
- Defined governance structure and transition models to ensure business continuity.
- Outlined high-level synergies for shared services across finance, HR, operations, and customer experience.
Tools / Methodologies Used
- Target Operating Model (TOM) design
- Integration architecture and data harmonization framework
- M&A readiness and impact assessment
Key Outcome
- Delivered a scalable integration framework reducing post-acquisition complexity.
- Provided clear alignment on data ownership, system convergence, and operational responsibilities.
Phase 3 – Future-State Architecture Design
Actions Taken
- Developed a modular, scalable enterprise architecture aligned with business strategy and growth objectives.
- Defined core architectural principles such as Lean, Modular, Integrated, and Data-Driven.
- Created system design recommendations supporting flexibility for future M&A and innovation.
Tools / Methodologies Used
- TOGAF framework for Enterprise Architecture Design and Development
- Data Management Framework: DMBOK
- System Development and Integration Frameworks (Microservice Architecture References, C4 model,…)
Key Outcome
- Delivered the Overall Solution Architecture Document, serving as the foundation for subsequent implementation.
- Enabled strategic decision-making for platform investments and modernization initiatives.
Phase 4 – Roadmap & Governance Enablement
Actions Taken
- Prioritized initiatives and defined a phased digital transformation roadmap.
- Proposed governance, compliance, and data management models to ensure sustainability.
- Outlined key success metrics (KPIs) and change management strategy for execution alignment.
Tools / Methodologies Used
- Digital Transformation Strategy Development Framework
- Governance and PMO framework design
- KPI & performance measurement matrix
Key Outcome
- Delivered a Detailed Technology Architecture Design and transformation roadmap.
- Enterprise Architecture Governance Framework & Guideline.
- Enabled leadership teams with actionable steps to drive technology modernization and business growth.
Results & Business Impact
- Operational Efficiency: Reduced manual processes improving overall productivity across retail and corporate operations.
- System Integration: Unified a numerous disparate platforms into a centralized architecture, accelerating data flow and decision-making.
- Customer Engagement: Increased campaign personalization and loyalty participation.
- Post-M&A Integration: Reduce integration timeline reducing cost and complexity across newly acquired brands.
- Scalability & Agility: Established a modular, cloud-ready infrastructure capable of supporting the growth in digital transactions.
- Data-Driven Decision-Making: Enabled real-time analytics and cross-brand insights, strengthening strategic planning and innovation capacity.
This transformation empowered the client to operate as a digitally unified enterprise, ready to expand, innovate, and sustain long-term competitiveness in an evolving marketplace.
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