The Loyalty Program Benchmark Report 2026 brings together insights from over 230 loyalty experts across more than 30 countries. Covering diverse industries such as:
- Retail
- Finance
- Hospitality
- Technology
- Manufacturing
The report offers a comprehensive global view of how brands define success, establish goals, and overcome challenges in their loyalty initiatives, serving as a trusted resource for loyalty managers, marketers, and product teams seeking to benchmark their performance, set achievable goals, and strengthen their strategies with data-driven insights.
Key insights from the Loyalty Benchmark Report 2026
- Retention and LTV define success: More than 37% of loyalty leaders say customer retention and lifetime value are the ultimate measures of program success.
- Financial impact is the most tracked outcome: 39% of programs measure loyalty success through revenue, ROI, or profit.
- Engagement remains a core signal of relevance: Around 32% of programs track engagement metrics such as active participation, redemption, and purchase frequency.
- ROI proof and resource allocation are major hurdles: Nearly 45% of loyalty professionals cite ROI demonstration and securing resources as their biggest challenges.
What’s inside the Loyalty Benchmark Report 2026
- Industry-wide benchmarks and KPIs
- ROI and financial impact analysis
- Consumer trends and expectations
- Benchmark data by industry
- Actionable recommendations
Discover exclusive insights from Open Loyalty, our trusted partner, and learn how top global brands are turning loyalty into lasting relationships.
