Loyalty Program Trends: What’s in the 2026 report edition?
The 2026 edition is based on insights from 170+ loyalty professionals working across global and regional markets, representing a wide range of industries, maturity levels, and organizational models.
This year’s report delivers 85 concise, insight-driven pages answering the most pressing questions loyalty teams are dealing with right now, including:
- What challenges loyalty teams expect to face in 2026
- Which loyalty goals are gaining priority as budgets tighten
- Where loyalty investments are increasing – and where they are slowing down
- How loyalty professionals see the future of loyalty programs over the next 2–3 years
- Which trends are expected to have the biggest strategic and operational impact
- Which brands are consistently perceived as loyalty benchmarks, and why
Download the full report to learn more.
