Loyalty is becoming a strategic growth lever, but brands must prove measurable impact while standing out from similar points-and-discounts programs. The report highlights that ~59% of loyalty professionals prioritize customer lifetime value, ~42% say gamification will have the biggest impact on loyalty marketing, and ~35% say brands are expected to prove loyalty ROI to internal stakeholders. This whitepaper helps businesses understand where loyalty investments are moving in 2026 and how to build programs that drive engagement, retention, and business results.
Table of content
- Introduction
- Executive Summary
- What Challenges Do Experts See for Loyalty Marketing in 2026?
- What Loyalty Marketing Goals Will You Focus on in 2026?
- What Will Be the Most Important Areas of Investment in 2026?
- Which Future Trends Will Have the Biggest Impact on Customer Loyalty Marketing in 2–3 Years?
- Which of These Trends Do You Plan to Invest in 2026?
- Can You Name the Brands You Consider Leaders in Customer Loyalty Marketing?
- What Do Experts Say About the Future of Loyalty Programs?
- Contact
Download the full whitepaper to explore the loyalty trends shaping 2026 and beyond.
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