White Paper

Social commerce is formed when businesses use social networking platforms as tools to personalize leads and increase their shopping experience. In other words, it is a combination of Social Media and e-Commerce. Social Commerce is a Marketing & Sales system that employs the Digital Word-of-Mouth...

This paper presents a method to design a system to manage influencer marketing campaigns. The designed system can determine emerging influencers for a brand by using these measures about amplification factors for evaluating information propagation, the passion point to measure the favorite of a user...

A new survey finds that responses to COVID-19 have speeded the adoption of digital technologies by several years—and that many of these changes could be here for the long haul. In this report, you will learn: Digital adoption has taken a quantum leap at both the organizational and industry levels ...