In today’s experience-driven economy, customer loyalty has become a strategic advantage for every enterprise. According to market research, Singapore’s loyalty program sector is projected to grow by 14.4% annually, reaching US$501.5 million in 2025 and surpassing US$790 million by 2029 (Research & Markets). Businesses across Singapore are now turning to Reward System Outsourcing Partners to build smarter, more scalable reward system SaaS solutions that drive retention and long-term growth. But with so many platforms promising personalization, automation, and omnichannel capabilities – how do you choose the right one?
In this article, Kyanon Digital spotlights the top 7 best reward system outsourcing partners in Singapore – from full-suite enterprise reward system providers to agile SaaS innovators – helping you find the ideal reward system for business that fits your business.
Key takeaways
Quick comparison table
| Company | Key Services | Strengths |
| Kyanon Digital | Custom-built loyalty platforms and reward system SaaS solutions integrating AI analytics. | Custom-built loyalty platforms, AI personalization, scalable multi-channel deployment, unified customer data integration, strong partnership with top loyalty vendors |
| Capillary Technologies | Full-stack reward system SaaS integrating loyalty, CRM, and analytics into one enterprise platform. | Omnichannel engagement, AI-driven behavioral insights, unified customer data platform, proven enterprise scalability |
| Perx Technologies | Cloud-native gamified reward system SaaS platform combining behavioral science and AI automation. | Gamified engagement, real-time personalization via AI, API-first flexibility, seamless CRM integration |
| Codigo SG | Bespoke loyalty software development aligned with brand identity and digital experience. | Brand-tailored loyalty programs, real-time campaign analytics, cross-platform engagement, automated tier and communication tools |
| Giift | Global reward and loyalty infrastructure offering end-to-end enterprise reward system capabilities. | Global loyalty infrastructure, AI-assisted management, extensive rewards marketplace, easy enterprise system integration |
| Annex Cloud | Loyalty Experience Platform for enterprise-scale SaaS-based reward system management. | Flexible loyalty models, wide integration ecosystem, AI-powered personalization, marketer-friendly campaign tools |
| Flex Rewards | Plug-and-play reward system SaaS designed for SMEs and growth-stage businesses. | Quick setup without POS, unlimited customer communication, digital stamp-based rewards, affordable for SMEs |
| Rewardz | Rewards-as-a-Service platform for employee, customer, and channel incentive programs. | Multi-type reward programs, extensive redemption marketplace, real-time analytics, smooth HR and system integrations |
Further reading:
- Top Loyalty App Development Companies in Singapore
- Digital Rewards & Customer Loyalty Platform for Banking
- A Guide to Centralized Loyalty Marketing For Your Business
1. Kyanon Digital
Kyanon Digital is a leading reward system outsourcing partner headquartered in Vietnam with an office presence in Singapore, specializing in tailor-made loyalty platforms that go beyond traditional reward system SaaS models. With deep expertise in digital transformation and customer engagement, Kyanon Digital empowers enterprises to build scalable, data-driven reward systems for businesses that drive retention and sustainable growth.
- Website: https://kyanon.digital/
- Founded: 2012
- Team size: 500+ (across Singapore, Vietnam, Thailand, Australia, Malaysia)
- Key clients: Confidential (fast-growing startups and regional enterprises)
Strengths:
- Custom-built enterprise reward systems tailored to each business model
- AI-powered personalization and data analytics for smarter customer engagement
- Scalable architecture with seamless cross-platform deployment
- Strong partnership with top loyalty vendors to unify customer data across multiple channels
2. Capillary Technologies
Capillary Technologies is a leading reward system outsourcing partner focused on enterprise loyalty across APAC and beyond. As a full-stack reward system SaaS provider, it integrates loyalty, CRM and analytics to deliver a unified enterprise reward system that supports scalable reward systems for business.
- Website: https://www.capillarytech.com/
- Founded: 2012
- Team size: 700+
- Key clients: Global retail, CPG, fuel and luxury enterprises
Strengths:
- Omnichannel loyalty engagement across online, in-store, social channels as a comprehensive company reward system
- Deep AI & analytics support (aiRA, “nudge” framework) to drive behavioral triggers and personalization
- Unified customer data platform (CDP) + loyalty module enables a 360° customer view for smarter campaign orchestration
- Proven scale with global deployments, strong uptime and recognized as a leading loyalty technology
3. Perx Technologies
Perx Technologies is a Singapore-based startup and cloud-native reward system outsourcing partner built for the digital age. Its Connect+ platform combines gamification, behavioral science and AI to power highly engaging reward system SaaS capabilities that help enterprises design smarter company reward systems and advanced enterprise reward systems.
- Website: https://www.perxtech.com/
- Founded: 2011
- Team size: ~45
- Key clients: Regional banks, telecommunications companies and fintech platforms.(e.g. UOB, StarHub, CommBank)
Strengths:
- Engagement-driven mechanics (missions, leaderboards, micro-experiences) that boost active usage
- AI/automation engine (Perx Orion™) for real-time customer intelligence and personalized campaigns
- API-first and no-code campaign builder for agile deployment across mobile & web
- Strong integration with CRM/marketing stack and support for rewards merchant management
4. Codigo SG
Codigo SG is a Singapore-based tech firm that acts as a reward system outsourcing partner, delivering bespoke loyalty software to create engaging reward system for business solutions. With a focus on integrating reward logic deeply with brand experience, Codigo’s approach transcends standard reward system SaaS offerings.
- Website: https://www.codigo.co/
- Founded: 2010
- Team size: 100+
- Key clients: 7-Eleven, Charles & Keith, HBO GO…
Strengths:
- Custom loyalty programs tailored to brand identity rather than one-size company reward system templates
- Real-time analytics dashboards and campaign tools for adaptive management of loyalty initiatives
- Multi-channel engagement (mobile apps, POS integration, web) for seamless enterprise reward system experiences
- Flexible promotion & communication engine with automated messaging, tier management, reward catalogs
5. Giift
Giift is a global reward system outsourcing partner offering a flexible loyalty infrastructure that enables brands to launch sophisticated enterprise reward systems with ease. Backed by AI and a broad rewards marketplace, Giift helps businesses scale their company reward system across geographies.
- Website: https://www.giift.com/
- Founded: 2013
- Team size: 201 – 500
- Key clients: Leading banks, payment networks, fast-growing startups and regional enterprises
Strengths:
- Full-stack loyalty infrastructure (earn, burn, exchanges) for a robust reward system for business
- AI-assisted loyalty management and conversational interface to simplify program operations
- Large rewards & gift catalog integrated via headless APIs to support global redemption options
- Seamless integration with existing CRM, POS and transaction systems to embed a reward system SaaS backbone without heavy rework
6. Annex Cloud
Annex Cloud is a mature reward system outsourcing partner offering a robust enterprise reward system built to support global brands. Its Loyalty Experience Platform blends flexibility, AI and omnichannel features to enable marketers to run advanced reward system SaaS programs without heavy IT overhead.
- Website: https://www.annexcloud.com/
- Founded: 2010
- Team size: ~230
- Key clients: Global retail and manufacturing enterprises
Strengths:
- Highly configurable program engine supporting transactional, behavioral, emotional and paid loyalty models
- Strong integration ecosystem: over 125 connectors to CRM, eCommerce, POS, marketing tools
- AI and journey orchestration to personalize rewards and customer paths
- Marketer-friendly UI: launch and pivot campaigns without deep IT intervention
7. Flex Rewards
Flex Rewards positions itself as a nimble reward system outsourcing partner designed for businesses that need a plug-and-play reward system SaaS without heavy infrastructure. While its focus skews toward SMEs, its digital loyalty features can also support growth-stage companies seeking a streamlined company reward system solution.
- Website: https://myflexrewards.com/
- Founded: 2018
- Team size: 11-50
- Key clients: Small businesses & cafés across regions
Strengths:
- Delivers loyalty software that is easy to launch in under 30 minutes with no POS or hardware required
- Supports unlimited communications-push notifications emails and in-app messages for member engagement
- Offers digital stamp cards with rewards (welcome birthday referral loyalty) that work via QR codes and mobile browsers so customers don’t need an app download
- Transparent and simple subscription plan with a single pricing tier for core features, making it cost-effective for SMEs looking for software for loyalty programs
8. Rewardz
Rewardz is a Singapore-based reward system outsourcing partner that combines incentives, recognition, and loyalty under cloud platforms to support enterprises in building impact-driven reward systems for business. As a “Rewards as a Service” provider, Rewardz enables organizations to manage employee recognition, channel incentives and customer loyalty via modular platforms.
- Website: https://rewardz.sg/
- Founded: 2012
- Team size: 51-200
- Key clients: Enterprise / customized model (Rewards as a Service)
Strengths:
- Modular design supports employee, customer and channel loyalty programs under one umbrella company reward system
- Rich rewards marketplace (SPUR) with 1,000+ local/regional brands enables flexible redemption without heavy development
- Data analytics & dashboards to monitor redemption patterns, engagement and ROI in real time
- Seamless integration with HRMS, SSO, communication tools and existing systems enables embedding of a reward system SaaS layer without full replacement
Conclusion
Selecting the right reward system outsourcing partner is no longer just about managing points or perks – it’s about building meaningful, data-driven relationships that fuel customer lifetime value. Whether your business requires a tailor-made enterprise platforml, a scalable SaaS model or a lightweight solution, the Singapore market offers a full spectrum of innovation-ready partners.
Each company in this list demonstrates unique strengths – from AI-powered personalization to omnichannel engagement – helping enterprises and SMEs alike transform customer loyalty into long-term growth. The key is to choose a reward system for business that aligns with your brand strategy, operational capacity, and customer expectations.
If you’re looking to design a high-performing, future-ready loyalty ecosystem, Kyanon Digital can help you develop a scalable, data-centric enterprise reward system that goes beyond SaaS limitations. Contact Kyanon Digital today to build a next-generation reward platform that enhances engagement, drives retention, and strengthens customer relationships.
