In an era where 58% of brands are prioritizing personalization and nearly 70% report increased customer engagement through loyalty initiatives, loyalty software has moved from “nice to have” to mission-critical (OpenLoyalty). In Singapore’s crowded marketplace, businesses that adopt advanced loyalty software stand to outpace competitors by delivering AI-driven experiences, gamification, and seamless omnichannel rewards.
Yet, with dozens of loyalty program software companies and B2B loyalty program software providers vying for attention, selecting the ideal partner can be daunting.
In this blog, Kyanon Digital highlights 7 top loyalty software companies in Singapore and determines the best solutions for your growth objectives.
Keytakeaways
Quick comparison table
| Company | Key services | Strengths |
| Kyanon Digital | Custom loyalty software integrated with enterprise systems | AI-driven personalization and automation, scalable omnichannel and B2B programs, flexible enterprise-ready architecture, proven expertise in data-led loyalty systems |
| Perx Technologies | Cloud-native, gamified loyalty & engagement platform | Real-time automation, behavior-based rewards, no-code campaign tools |
| Giift | API-driven loyalty infrastructure for enterprises | Modular design, AI analytics and flexible B2B partner reward models |
| Annex Cloud | Omnichannel loyalty and referral management | Advanced personalization, 125+ integrations, supports coalition programs |
| Capillary Technologies | AI-powered loyalty and customer engagement suite | Predictive analytics, omnichannel rewards, strong B2B scalability |
| Antavo | Enterprise Loyalty Cloud for hybrid and B2B programs | No-code configuration, CRM integration, AI-based optimization |
| Flex Rewards | Digital stamp card loyalty software for SMEs | Fast setup, mobile-based rewards, affordable subscription model |
Further reading:
- Top Loyalty App Development Companies in Singapore
- Digital Rewards & Customer Loyalty Platform for Banking
- A Guide to Centralized Loyalty Marketing For Your Business
Why loyalty software matters for businesses in Singapore
Singapore’s loyalty programs market is projected to reach USD 501.5 million in 2025, growing at a 12.1% CAGR from 2025 to 2029 and expected to hit USD 792.9 million by 2029 (GlobeNewswire). This rapid growth highlights how Singaporean businesses are increasingly investing in digital loyalty infrastructure to strengthen retention and lifetime value in a competitive landscape.
Implementing loyalty software delivers measurable business impact through:
- Boost customer retention by lowering churn, turning one-time buyers into long-term advocates
- Increase engagement and purchase frequency
- Collecting and leveraging first-party data for segmentation, predictive insights and AI-driven recommendations
- Powering B2B loyalty programs for distributors, partners and service networks with tiered rewards and performance tracking
- Enabling scalable integration across POS systems, mobile apps and e-commerce platforms for unified customer experiences
As consumer expectations rise and competition intensifies, software for loyalty programs has become a strategic necessity – not just for customer retention, but for delivering seamless, personalized engagement that drives long-term business growth.
Key criteria for choosing loyalty software providers
Choosing the right loyalty software provider is a strategic decision that affects how effectively your business can engage and retain customers. The best partners deliver a balance of technology innovation, reliability and market understanding – ensuring your loyalty program scales with your growth.
Essential evaluation criteria include:
1. Cloud-based vs On-Premise Deployment
- Cloud (SaaS) models reduce upfront infrastructure costs, support rapid updates, and enable pay-as-you-go scalability.
- On-premise offers tighter control over data and customization, but demands internal IT overhead and higher capital expenditure.
2. Data security & compliance
- The provider should support encryption, role-based access controls, and compliance certifications (e.g. ISO, SOC).
- Especially in Singapore, local privacy regulations and consumer trust make cloud security a competitive requirement.
3. Integration & interoperability
Ensure seamless connectivity with e-commerce systems, POS mobile apps and CRM tools for unified data flow and automation.
4. Service & support model
Evaluate SLAs, onboarding, customization support and plan for long-term vendor collaboration (roadmap, patches, training).
5. Feature depth & flexibility
- Look for personalization, gamification and analytics features that help deliver engaging, measurable loyalty experiences.
- Advanced features (AI-based segmentation, automated campaign triggers, multi-tier systems…) are now baseline expectations.
6. Scalability for SMEs and Enterprises
Choose a platform that can grow with your business: from single-store pilots to multi-region deployments, with minimal rework.
7. Local market expertise in Singapore
A provider with Singapore-specific domain knowledge understands local payment rails, regulations, consumer behavior and can offer faster support and localization.
By focusing on these dimensions, businesses can confidently select loyalty program software companies that align with both their operational needs and strategic vision for customer engagement.
Top 7 leading loyalty software companies in Singapore
1. Kyanon Digital
Kyanon Digital is a leading technology partner specializing in custom loyalty software solutions across Singapore and Vietnam as an official Solution Partner of Open Loyalty. Kyanon Digital empowers enterprises to build data-driven, AI-powered loyalty ecosystems that go beyond off-the-shelf SaaS limitations – delivering personalization, scalability, and long-term customer engagement.
- Website: https://kyanon.digital/
- Founded: 2012
- Team size: 500+ (across Singapore, Vietnam, Thailand, Australia, Malaysia)
- Key clients: Confidential (fast-growing startups and regional enterprises)
Strengths:
- Builds tailor-made loyalty program software integrated with Open Loyalty and other enterprise systems
- Offers AI and automation for software for loyalty programs, enabling personalized engagement and predictive analytics
- Delivers cross-platform, scalable architecture for omnichannel and B2B loyalty program software
- Proven expertise in managing complex loyalty ecosystems for large organizations seeking flexibility beyond standard loyalty program companies
2. Perx Technologies
Perx Technologies is a Singapore-based, cloud-native loyalty and engagement platform that enables brands to launch dynamic, gamified loyalty programs with AI and behavior-based automation. It positions itself among the leading loyalty program software companies by offering no-code tools and real-time analytics for scalable customer engagement.
- Website: https://www.perxtech.com/
- Founded: 2011
- Team size: ~45
- Key clients: Regional banks, telecommunications companies and fintech platforms.(e.g. UOB, StarHub, CommBank)
Strengths:
- Offers software for loyalty programs featuring gamification and adaptive rewards across channels
- Empowers marketers with AI-enabled campaign automation and behavior-driven personalization
- Provides a no-code rules engine and real-time analytics to optimize program performance and ROI
- Supports B2B loyalty program software use cases (e.g. merchant and partner networks) through flexible partner/reward management features
3. Giift
Giift is a global infrastructure provider specializing in loyalty and rewards systems for enterprises. It sits among prominent loyalty software companies by delivering modular, API-driven platforms that support personalized programs, real-time optimization, and broad redemption networks.
- Website: https://www.giift.com/
- Founded: 2013
- Team size: 201 – 500
- Key clients: Leading banks, payment networks, fast-growing startups and regional enterprises
Strengths:
- Delivers software for loyalty programs across multiple use cases (customers, employees, partners) with modular architecture
- Leverages AI and real-time analytics for program optimization and personalization
- Offers deep integration and API connectivity with commerce, POS and CRM systems
- Supports B2B loyalty program requirements (e.g. partner incentives, merchant networks, multi-tier structures) through flexible reward models and partner modules
4. Annex Cloud
Annex Cloud is a global enterprise-grade platform among the top loyalty software companies offering a full suite of omnichannel loyalty, referrals, and review integration tools. Its Loyalty Experience Platform enables brands to design complex customer journeys and reward programs with high flexibility and AI-driven personalization for both B2C and B2B loyalty program software scenarios.
- Website: https://www.annexcloud.com/
- Founded: 2010
- Team size: ~230
- Key clients: Global retail and manufacturing enterprises
Strengths:
- Offers true omnichannel loyalty software with referrals UGC reviews and reward modules that work across web mobile POS
- Supports advanced personalization and real-time optimization leveraging zero- and first-party data to tailor offers and tiers
- Extensive integration network 125+ prebuilt integrations with platforms like Salesforce Microsoft Adobe to streamline data flows
- Modular architecture allowing brands to build custom loyalty software that supports coalition programs paid memberships tiers and behavioural rewards
5. Capillary Technologies
Capillary Technologies is an APAC-focused provider of loyalty and customer engagement solutions. It stands among top loyalty software companies by combining loyalty management with CRM and advanced analytics to deliver intelligent, scalable programs tailored to enterprise needs.
- Website: https://www.capillarytech.com/
- Founded: 2012
- Team size: ~678
- Key clients: Global retail, CPG, fuel and luxury enterprises
Strengths:
- AI-powered personalization & predictive nudges to enhance customer lifetime value and maximize engagement
- Strong analytics & customer data platform enabling insights across channels for software for loyalty programs
- Flexible reward & tiered programs with omnichannel support including digital mobile POS and offline touchpoints
- Proven ability to handle B2B loyalty program software use cases & large-scale deployments across global brands
6. Antavo
Antavo is a globally recognized enterprise solution among loyalty software companies, offering a robust, AI-infused Enterprise Loyalty Cloud that supports hybrid programs. Its platform enables brands to orchestrate complex software for loyalty programs with flexibility, scalability, and deep integration across systems.
- Website: https://antavo.com/
- Founded: 2012
- Team size: ~101
- Key clients: Leading global retail, hospitality and consumer brands
Strengths:
- Supports B2B loyalty program scenarios including coalition and partner networks
- Leverages AI agents to optimize programs and guide marketers
- Offers flexible, no-code workflow engines and tier management for complex loyalty designs
- Deep integration capabilities with CRM, e-commerce and third-party systems for seamless execution
7. Flex Rewards
Flex Rewards is a Singapore-based startup offering simple to deploy loyalty software for SMEs. It helps businesses launch digital stamp cards, automate customer rewards and retain repeat customers without heavy setup or technical burden.
- Website: https://myflexrewards.com/
- Founded: 2018
- Team size: 11-50
- Key clients: Small businesses & cafés across regions
Strengths:
- Delivers loyalty software that is easy to launch in under 30 minutes with no POS or hardware required
- Supports unlimited communications-push notifications emails and in-app messages for member engagement
- Offers digital stamp cards with rewards (welcome birthday referral loyalty) that work via QA codes and mobile browsers so customers don’t need an app download
- Transparent and simple subscription plan with a single pricing tier for core features making it cost-effective for SMEs looking for software for loyalty programs
Conclusion
Singapore’s loyalty software landscape is defined by a mix of global innovators and local experts – each offering unique strengths across scalability, integration and personalization. From enterprise-grade platforms to agile regional providers, businesses now have a diverse ecosystem of loyalty software companies to choose from.
Selecting the right partner ultimately depends on your business scale, industry vertical and customization needs. While SaaS-based loyalty program software companies offer speed and simplicity, enterprises seeking flexibility, data ownership and AI-driven personalization can benefit from tailored solutions built by technology partners like Kyanon Digital.
At Kyanon Digital, we empower businesses to design and deploy intelligent, omnichannel loyalty ecosystems – from B2B loyalty programs to large-scale customer engagement platforms – delivering measurable growth and long-term customer retention.
Partner with Kyanon Digital to create a customized, data-driven loyalty software solution that transforms engagement into lasting brand advocacy. Contact us today to begin your journey toward smarter customer loyalty.
