In Singapore’s competitive retail and service landscape, customer retention is no longer just a marketing goal, it’s a strategic necessity. The country’s loyalty app market is expanding rapidly, fueled by digital-savvy consumers and brands embracing rewards-based engagement. According to market research, Singapore’s loyalty programs sector is projected to grow by 14.4% annually, reaching US$501.5 million in 2025, and is expected to surpass US$790 million by 2029. With over 70% of Singaporean consumers actively engaging in loyalty programs, the demand for innovative and data-driven solutions has never been higher. (Research & Markets)
Singaporean loyalty programs market (Source: Research and Markets)
As businesses increasingly focus on delivering personalized, omnichannel customer experiences, loyalty app development has become a key enabler of growth and retention.
In this article, Kyanon Digital curated the Top Loyalty App Development Companies in Singapore, highlighting firms that specialize in building scalable loyalty platforms and offering custom loyalty app development services. Whether you’re a growing startup looking to launch a new rewards program or an enterprise aiming for long-term customer engagement, this guide will help you find the right technology partner to accelerate your loyalty journey.
Key Takeaways
Quick comparison table:
| Company | Pricing Tier | Key Services | Strengths |
| Kyanon Digital | $25-$49 | Loyalty app development, digital commerce, composable commerce, customer experience design, system integration | Partnership with leading loyalty vendors, expertise in composable architecture, AI & data-driven personalization, scalable enterprise solutions, cost-efficient regional delivery |
| Codigo | $25-$49 | Tailored Rewards Programs, Real-Time Analytics, Multi-Channel Engagement, Dynamic Promotion Tools, Automated Communication | Strong UX/UI design focus, robust engineering, trusted Singapore-born agency |
| Singsys | $29 – $49 | Mobile & web app development, loyalty rewards app, custom Android/iOS solutions | Affordable pricing, 24/7 support, fast project delivery, suitable for SMEs |
| TechUP SG | $50–$150 | Custom software, mobile & web app development | Agile development model, rapid iteration, tailored loyalty feature implementation |
| Atta Systems | $50 – $99 | Mobile app development, AI & custom software solutions | AI-driven personalization, data-centric development, cross-industry expertise |
| ROCKETECH | $25 – $49 | Mobile & custom software development, IT staff augmentation, blockchain solutions | Blockchain-based loyalty systems, scalable dev teams, strong technical depth |
| Vinova | $50 – $99 | Custom software, web & mobile app development, CRM integration | Balanced cost–quality ratio, reliable support, strong local presence |
| RaftLabs | $25 – $49 | Loyalty app development, web & mobile app solutions, SaaS product design | Focus on user engagement, product scalability, and fast MVP delivery |
Further reading:
- Customer Loyalty Programs Advantages For E-commerce Brands
- A Guide to Centralized Loyalty Marketing For Your Business
Top loyalty app development companies in Singapore
Below are some of the top agencies known for delivering high-quality, scalable, and feature-rich loyalty app solutions for businesses in Singapore and across Southeast Asia.
1. Kyanon Digital
Kyanon Digital is a Vietnam-based digital transformation and software development company with a strong presence in Singapore. With over a decade of experience in delivering digital commerce and customer engagement platforms, Kyanon Digital has built a reputation for reliability, speed, and innovation.
Their loyalty app development services combine deep technical expertise with a strategic understanding of customer experience. Kyanon Digital focuses on crafting solutions that go beyond points and rewards, their apps are designed to drive brand affinity, integrate seamlessly with existing systems, and leverage data to power real-time personalization.
- Website: https://kyanon.digital/
- Founded: 2012
- Team size: 500+ (across Singapore, Vietnam, Thailand, Australia, Malaysia)
- Pricing tier: $25 – $49/hr
- Key clients: Confidential (fast-growing startups and regional enterprises)
Strengths:
- Partnered with top-tier loyalty vendors such as Talon.One, Open Loyalty, CleverTap…
- Expertise in composable architecture and modular loyalty platforms for scalability.
- Integration of AI and data analytics for customer insights and behavioral prediction.
- Proven track record with regional enterprise clients across retail, F&B, and eCommerce.
- Full-cycle delivery model, from consulting and design to development and maintenance.
2. Codigo
Codigo is a highly-regarded, Singapore-born digital agency known for its strong focus on UX/UI design and robust engineering. They specialize in creating comprehensive customer loyalty programs that are tailored to the specific needs and goals of a brand. Their approach is centered on fostering deep brand loyalty and increasing repeat business.
Codigo’s loyalty solutions go beyond basic rewards, using real-time analytics to allow businesses to monitor program effectiveness and make swift adjustments. They ensure customers are engaged across various touchpoints through multi-channel engagement and automated, personalized communication.
- Website: https://www.codigo.co/
- Founded: 2010
- Team size: 100+
- Pricing tier: $25 – $49/hr
- Key clients: 7-Eleven, Charles & Keith, HBO GO…
Strengths:
- Strong UX/UI design focus to create intuitive and engaging mobile experiences.
- Emphasis on customizable reward structures and tier benefits to align with unique brand identity.
- Comprehensive solutions that prioritize customer retention and enhanced brand value.
3. Singsys
Singsys is an established mobile and web app developer with offices in Singapore and India, known for delivering quality solutions at affordable pricing. They are a suitable partner for SMEs and businesses looking for fast project delivery and reliable, round-the-clock support.
While Singsys provides a range of development services, their expertise extends to building custom loyalty rewards apps for both Android and iOS platforms. Their model offers a competitive pricing structure and is often praised by clients for strong value for cost.
- Website: https://www.singsys.com/
- Founded: 2009
- Team size: 200+
- Pricing tier: $29 – $49
- Clients: Samsung, Fujifilm, Daikin, KPMG…
Strengths:
- Cost-Effective Solutions: They offer competitive and affordable pricing with one of the most favorable hourly rates, providing strong overall value.
- Fast & Reliable Delivery: Known for timely project execution and the ability to rapidly accommodate changes, backed by 24/7 support.
- Quality Engineering: They ensure the quality of their custom Android and iOS loyalty solutions through a rigorous QA process and a focus on user-centric design.
- Ideal for SMEs: Their balanced model of cost and quality is well-suited for smaller businesses seeking functional, ready-to-market applications.
4. TechUP SG
TechUP SG emerges as a highly capable Singapore-based digital solutions provider specializing in custom software and loyalty app program development. Recognised for delivering high-quality digital solutions at an affordable rate, TechUP SG is the partner of choice for businesses, from startups to larger firms, seeking a tailored approach to customer loyalty.
- Website: https://www.techup.sg/
- Founded: 2009
- Team size: 200+
- Pricing tier: $50–$150
- Clients: Samsung, Fujifilm, Daikin, KPMG…
Strengths:
- Expertise in building tailored loyalty program apps that align with each brand’s customer engagement strategy.
- Agile development process enabling faster rollout of loyalty features and updates.
- Seamless integration with CRM, eCommerce, and payment systems to create a unified customer experience.
- Custom reward management modules designed to support points, tiers, and referral-based programs.
- Data-driven approach for tracking customer behavior and optimizing retention campaigns.
- Scalable app architecture that grows with business needs and supports high user volumes.
- Strong focus on UX/UI design, ensuring loyalty apps are intuitive, engaging, and easy to navigate.
5. Atta Systems
Atta Systems is recognized as one of Singapore’s leading loyalty app development companies, combining mobile, web, and AI-driven technologies to deliver personalized customer engagement solutions. The company specializes in data-centric loyalty program app development, helping brands design smarter reward systems that adapt to user behavior.
With a strong focus on scalability, security, and analytics, Atta Systems empowers businesses to build loyalty platforms that go beyond rewards — enabling deeper insights, higher retention, and long-term brand loyalty.
- Website: https://www.atta.systems/
- Founded: 2015
- Team size: 50+
- Pricing tier: $50 – $99
- Clients: UNICEF, The World Bank, EY, UN…
Strengths:
- AI-driven personalization to deliver tailored rewards and engagement experiences.
- Data-centric development approach that uses analytics to optimize customer retention.
- Expertise in cross-platform mobile and web app development for consistent user experiences.
6. ROCKETECH
Rocketech is a leading loyalty app development company in Singapore, known for delivering innovative, transparent, and high-quality software solutions. With over 5 years of experience, Rocketech helps businesses grow through cutting-edge technology, continuous improvement, and a strong focus on product business logic. Recognized by clients as a “lifetime strategic partner,” Rocketech stands out for its commitment to building impactful, long-term digital solutions.
- Website: https://rocketech.it/
- Founded: 2020
- Team size: 100+
- Pricing tier: $25 – $49
- Clients: Filico, LIVETAG, babystep.tv, Lean Consult, Rich Peach…
Strengths:
- Innovative and customer-focused approach — continuously improving features, tools, and user experiences to enhance engagement and retention.
- Strong business logic development, ensuring loyalty apps align perfectly with clients’ growth goals and marketing strategies.
- Transparent and high-quality delivery, maintaining open communication and reliable project management throughout the process.
7. Vinova
Vinova is an award-winning IT solutions company based in Singapore with over 15 years of experience in developing mobile, web, and enterprise applications. Trusted by more than 250 clients worldwide and with over 300 successful projects, Vinova delivers high-quality, scalable digital products that drive real business results.
In the loyalty app development space, Vinova stands out for its strong technical expertise, commitment to data security, and deep understanding of user engagement. The company’s development process emphasizes transparency, agile project management, and seamless integration with payment systems, CRM platforms, and marketing tools.
- Website: https://vinova.sg/
- Founded: 2010
- Team size: 500+
- Pricing tier: $50 – $99
- Clients: FWD, Samsung, OCBC, SPH, EM Services, Abbott, Singapore Police Force, PwC, Razer, and many more.
Strengths:
- AI-Powered Personalization: They leverage AI and Big Data to build smart apps that offer highly personalized recommendations and targeted rewards, crucial for customer retention.
- Scalability & Integration: Their expertise in enterprise development ensures apps are highly scalable (handling massive user loads) and integrate seamlessly with existing ERP/CRM/POS systems.
- User-Centric Design: A strong focus on strategic UX/UI design ensures the app is intuitive and engaging, driving high adoption and frequent use.
- Proven Mobile Expertise: They deliver full, cross-platform solutions for both iOS and Android.
8. RaftLabs
RaftLabs is a globally trusted and highly-rated software development agency, recognized for specializing in flexible and scalable Loyalty App Development. They deliver custom mobile (iOS and Android) and software solutions, with a strong focus on integrating advanced technology, such as Artificial Intelligence (AI), to ensure rapid product delivery for their clients.
- Website: https://www.raftlabs.com/
- Founded: 2010
- Team size: 50+
- Pricing tier: $25 – $49
- Clients: Nike, Heineken, Valero, Bank of America, Aldi…
Strengths:
- AI Integration: Deep expertise in AI and Generative AI for creating personalized, automated loyalty experiences.
- Dedicated Focus: Loyalty App Development is an explicit, core service offering.
- Scalability: Focus on building flexible and scalable solutions for both iOS and Android.
- Speed: Emphasis on rapid product launch from prototype to market.
Final thoughts: Driving loyalty in the digital age
The future of retail and service engagement in Singapore hinges on seamless, personalized customer experiences. A robust loyalty app is the digital anchor for these experiences, transforming one-time buyers into lifelong advocates. The right development partner must deliver more than just code; they must provide a solution that is technologically advanced (leveraging AI for personalization), highly scalable, and perfectly aligned with your business objectives for retention and growth. Choosing a developer is the most critical step in securing this future.
Ready to build an innovative loyalty app that drives measurable results?
Contact Kyanon Digital today to begin your journey with a trusted loyalty app development partner in Singapore and unlock the full potential of your customer base.
