As customer loyalty becomes a major driver of sustainable business growth, brands across Southeast Asia are investing in robust and innovative reward platforms. The region’s growing digital economy and mobile-first consumers have opened new opportunities for businesses to collaborate with leading reward platform developers, companies that create engaging, data-driven, and personalized loyalty experiences.
The Research and Markets stated that the loyalty market in Asia-Pacific is expected to grow by 11.0% on an annual basis to reach US$52.05 billion in 2024.
In value terms, the loyalty market in the region has recorded a CAGR of 12.6% during 2019-2023. The loyalty market in the country region will continue to grow over the forecast period and is expected to record a CAGR of 9.6% during 2024-2028. The loyalty market in the region will increase from US$46.90 billion in 2023 to reach US$75.02 billion by 2028.
Here’s a categorized look at some of the top developer reward and software developer rewards providers shaping the loyalty landscape in Southeast Asia.
Key Takeaways
Quick comparison table:
|
Company |
Pricing Tier | Key Services | Strengths |
|
Kyanon Digital |
$25 – $49 |
Custom loyalty app development, eCommerce integration, UX/UI design, mobile solutions |
Partnership with leading worldwide loyalty vendors, builds tailored, user-centric loyalty platforms with seamless integration and scalable architecture |
|
Capillary Technologies |
$25 – $49/hr |
AI-powered loyalty management, omnichannel engagement, data analytics |
Advanced enterprise-grade loyalty engine with AI insights and omnichannel capabilities |
|
Buzzebees |
$25 – $49/hr |
Loyalty app development, gamified engagement, cloud-based reward systems |
Proven success across multiple industries; strong in mobile-first, gamified loyalty programs |
|
Favebiz |
$25 – $49/hr |
Cashback and rewards systems, merchant loyalty tools, mobile app integration |
Easy-to-use loyalty platform ideal for retailers and F&B; strong focus on repeat customer engagement |
|
FPT Software |
< $25 |
Digital transformation, AI, cloud integration, software development |
Enterprise-level technical infrastructure and capability to integrate loyalty programs into digital ecosystems |
|
Perx Technologies |
Not disclosed |
SaaS-based loyalty and engagement platform, gamification, behavioral analytics |
Dynamic, gamified loyalty experience with real-time personalization and data-driven engagement |
|
Advocado |
$219 / month per outlet (monthly subscription) |
Cloud loyalty software, marketing automation, customer data management |
Simple, affordable platform for SMEs; strong omnichannel and automation features |
| Regional Startups | Varies | Niche loyalty tools, data analytics, API-based integrations |
Innovative, flexible, and affordable; focus on local markets and emerging business needs |
Further reading:
- How to Set Up an E-commerce Loyalty Program
- Customer Loyalty Programs Advantages For E-commerce Brands
- Loyalty & Rewards Solution Consulting Company In Singapore
Top Reward Platform Developers in Southeast Asia
These firms specialize in designing and developing custom loyalty applications that combine technology, creativity, and user experience to help enterprises enhance engagement and retention.
1. Kyanon Digital
Kyanon Digital is one of the top reward platform developers in Southeast Asia, specializing in building innovative, user-centric loyalty and engagement solutions for enterprises. As a trusted partner in developer reward and software developer rewards innovation, Kyanon Digital designs and delivers scalable, data-driven platforms that help brands enhance retention, engagement, and customer lifetime value.
With deep expertise in developer rewards program design, mobile app development, and eCommerce integration, the company empowers businesses to transform customer interactions into meaningful, long-term loyalty across every digital touchpoint.
- Website: https://kyanon.digital/
- Founded: 2012
- Team size: 500+ (across Singapore, Vietnam, Thailand, Australia, Malaysia)
- Pricing tier: $25 – $49/hr
- Key clients: Startups and regional enterprises in Retail, Banking, FnB…
Kyanon Digital Built A Digital Rewards & Customer Loyalty Platform for Banking
A leading financial institution in Southeast Asia with over 90 years of heritage and operations across multiple key markets. As one of the region’s largest banks, the client offers comprehensive financial services including retail banking, corporate banking, wealth management, and insurance. Known for customer-centric innovation and digital transformation leadership, the institution consistently ranks among the world’s safest and most sustainable banks, serving millions of customers across diverse markets.
Kyanon Digital designed & delivered a full digital rewards ecosystem built to transform how the bank engages customers.
The new system integrated seamlessly with core banking services, enabled real-time personalized offers, simplified partner onboarding, and enhanced customer engagement, transforming the bank’s loyalty experience into a strategic digital advantage.
Results & Business Impact:
The new rewards platform delivered measurable benefits across several dimensions:
- Enhanced Customer Engagement: With seamless rewards mixed into everyday banking, participation and satisfaction jumped. Personalized deals made the system more meaningful.
- Operational Excellence: Automated processes and real-time settlement reduced manual overhead, fewer errors, faster processing. Scalability improved so more partners can join without big operational cost increases.
- Competitive Differentiation: The bank positioned itself as innovation-leader in the market, helping to retain existing customers and attract younger, digital-savvy ones.
- Strategic Platform Foundation: The flexible API-driven architecture gives the bank the ability to rapidly launch new services, partnerships, and experiences in future.
- Security & Compliance Excellence: The system upheld high banking security and compliance while delivering consumer-grade experience, showing that “secure” + “easy” can coexist.
Explore the full case study here.
Strengths:
- Trusted partnerships with top loyalty vendors such as Talon.One, Open Loyalty, and CleverTap, expanding flexibility and performance.
- Custom-built solutions aligned with each brand’s goals and customer journey.
- Seamless integration with CRM, eCommerce, and POS systems.
- User-centric design ensuring intuitive and engaging experiences.
- Data-driven personalization to enhance software developer rewards impact.
- Scalable, secure architecture built for enterprise growth.
Established loyalty platform providers
These companies offer specialized software solutions for running loyalty and developer reward programs across multiple industries and channels.
2. Capillary Technologies
Capillary Technologies is one of the most established reward platform developers in Singapore and across Southeast Asia. The company provides enterprise-grade, AI-powered loyalty and engagement solutions that help brands design and manage effective developer rewards programs at scale.
With strong capabilities in omnichannel integration, data analytics, and customer journey personalization, Capillary Technologies enables businesses to turn insights into action, delivering smarter, more connected software developer rewards experiences that drive loyalty and growth across every touchpoint.
- Website: https://www.capillarytech.com/
- Founded: 2012
- Team size: 1,000+
- Pricing tier: $25 – $49/hr
- Key clients: Asics, Puma, Tata, Shell, Fossil, Sephora, Jotun and Domino’s Pizza and many more from verticals.
Strengths:
- AI-powered personalization that enhances engagement and customer retention.
- Omnichannel loyalty management connecting online and offline experiences.
- Advanced data analytics for optimizing software developer rewards performance.
- Proven scalability and reliability trusted by global enterprises.
- Comprehensive integrations with CRM, eCommerce, and marketing systems.
3. Buzzebees
A leader in Thailand’s loyalty tech scene, Buzzebees develops flexible software developer rewards and loyalty platforms for diverse industries such as finance, retail, and energy. Its white-label and cloud-based solutions are designed to help brands gamify loyalty and strengthen customer engagement.
- Website: https://crm.buzzebees.com/en/
- Founded: 2012
- Team size: 500+
- Pricing tier: $25 – $49/hr
- Key clients: Samsung Galaxy Gift, Singha Rewards, Burger King, Toyota Privileges, Citibank, Dtac, Enfa A+, Royal Canin, etc.
Strengths:
- Omnichannel Focus: They build loyalty across all major customer touchpoints (website, mobile app, Facebook Messenger, WhatsApp, Line, Zalo).
- Comprehensive Loyalty Engine: The platform supports flexible features like Point Collection, Membership Tiering, and management of both Digital and Physical Rewards.
- Engagement Tools: They include dynamic activities to drive participation (e.g., lucky draws, surveys, receipt uploads).
- AI-Driven Insights: They utilize an AI-powered CDP for data analytics and personalized marketing campaigns.
4. Favebiz
Recognized as one of Southeast Asia’s best loyalty platforms for retailers, Favebiz empowers merchants with tools for cashback, rewards, and customer retention. The company’s platform simplifies loyalty management, making it ideal for small to mid-sized businesses looking for quick deployment. Favebiz currently operates in over 35 cities across Malaysia, Singapore, and India. Fave is part of the Pine Labs Group, a leading fintech organisation.
- Website: https://www.favebiz.com/
- Founded: 2017
- Team size: 500+
- Pricing tier: $25 – $49/hr
- Key clients: Food Junction, XIXILI, Celmonze The Signature,…
Strengths:
- Cashback & eCards: Offers a robust cashback loyalty program for retention and eCards to secure upfront revenue and increase visit frequency.
- Seamless Payment Integration: Rewards are tied directly to their FavePay system, which accepts multiple cashless payment methods.
- Built-in Marketing: Provides access to the Fave platform’s large user base for customer acquisition through deals.
- Data-Driven: Supplies merchants with customer insights and performance data to optimize rewards strategies.
Digital Transformation & IT Consulting Providers
These companies deliver comprehensive digital and IT services, including support for developer rewards programs and enterprise-grade loyalty initiatives.
5. FPT Software
A global leader in IT services, FPT Software provides digital transformation, AI, and cloud-based solutions that support advanced loyalty programs. With a strong presence in Vietnam and Southeast Asia, FPT helps businesses integrate reward platforms into their broader technology ecosystems to maximize engagement and data insights.
- Website: https://fptsoftware.com/
- Founded: 1999
- Team size: 10,001+
- Pricing tier: < $25 / hr
- Key clients: Acecook Vietnam, AIA, Redsun, TPBank, Hoayeuthuong…
Strengths:
- Next-Gen Technology: They leverage Blockchain (akaChain/Utop) to create secure, cross-merchant loyalty networks, and use AI/Big Data for advanced personalization and segmentation.
- Comprehensive Platform Ecosystem: Solutions like akaCXM and Utop LoyaltyOS provide a full suite of tools, including Gamification and the unique U-Scan feature for receipt-based data collection.
- Enterprise Scale & Integration: As a major global IT service provider, they can scale projects rapidly and seamlessly integrate their solutions into large enterprise ecosystems (e.g., insurance “Super Apps”) through their Digital Kaizen methodology.
- Strategic Partnerships: They form alliances (e.g., with Buzzebees) to combine their technical strength with regional market expertise.
Other Notable Players
Beyond the major players, several emerging companies are contributing to the growth and innovation of reward platform development in Southeast Asia.
6. Perx Technologies
A fast-rising startup in the developer rewards program space headquartered in Singapore, Perx Technologies focuses on gamified engagement and behavioral insights. Its SaaS-based platform enables enterprises to go beyond point-based loyalty by driving real-time, personalized customer actions.
- Website: https://www.perxtech.com/
- Founded: 2011
- Team size: 200+
- Pricing tier: Not disclosed
- Key clients: Singtel, UOB Bank, StarHub, CommonWealth Bank,…
Strengths:
- Autonomous & AI-Driven: Features the Perx Orion™ framework and AI-Powered Campaigns for adaptive, predictive loyalty management.
- Gamified Engagement: Focuses heavily on Gamification (missions, leaderboards) to actively drive high customer actions and retention.
- Speed & Agility: Utilizes a No-Code Builder to enable marketing teams to quickly launch and iterate campaigns in minutes/hours.
- Industry Focus: Proven success and trust with major clients in Financial Services and Telecom, demonstrating enterprise-grade security and compliance.
- Complete Lifecycle: Manages the entire customer lifecycle: Acquire, Activate, Monetize, and Retain.
7. Advocado
Advocado is a well-regarded loyalty platform designed for retailers seeking simple, omnichannel customer engagement solutions. It offers easy integration, marketing automation, and developer reward features to help small and medium-sized businesses compete effectively.
- Website: https://advocado.app/
- Founded: 2016
- Team size: 50+
- Pricing tier: $219 / month per outlet (monthly subscription)
- Key clients: Seoul Garden, Nuodle, Coffee Hive Holdings, Kumo Japanese…
Strengths:
- Frictionless Enrollment: Customers can join in under 15 seconds using only their mobile number (no app or physical card required).
- Flexible Reward Types: Supports a robust mix of loyalty mechanics, including Points, Cashback, Multi-Tier Memberships, Stamps, Prepaid Items, and Stored Value.
- Targeted Marketing Automation: Provides advanced customer segmentation and automated campaigns for highly personalized re-engagement.
- SME & Multi-Outlet Ready: Scalable and affordable Cloud CRM SaaS solution proven with over 800 outlets across Southeast Asia.
8. Regional Startups
A growing number of regional startups are entering the software developer rewards and loyalty software markets. According to platforms like Tracxn, these startups are leveraging AI, cloud, and data analytics to deliver flexible and affordable loyalty solutions to local businesses.
Conclusion
The reward platform developers shaping Southeast Asia’s digital loyalty ecosystem reflect a diverse mix of enterprise-grade providers, agile startups, and innovative app developers.
Leading the way, Kyanon Digital exemplifies how custom development and strategic design can elevate loyalty experiences beyond points and promotions- transforming them into long-term, data-driven customer relationships.
Whether you’re seeking a turnkey loyalty solution or a fully customized program, talk to reward experts at Kyanon Digital to help your business stay ahead in the region’s fast-evolving digital landscape.
