We helped SPC Group to launch Happy Point app

The situation

SPC Group – a Seoul-based food company – has market-leading franchise brands in food, bread and confectionery industry such as Paris Baguette as well as broadens business scope with overseas establishments in the United States, China, Vietnam and Singapore.

What we did

In the Singapore market, Kyanon Digital has just helped SPC Group to launch Happy Point app with the mission to bring exclusive member benefits at popular island-wide eateries including Shake Shack and Eggslut. In the near future, Happy Point is also looking to not only add multiple brands such as Paris Baguette, Baskin Robbins but also launch the ordering feature to offer customers special perks at the online outlet.

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