The situation
Starbucks – a famous global coffee chain, physical membership cards were handed out to customers and sometimes the cards were lost. Plus, carrying around many Starbucks cards including occasional gift cards in their pockets truly annoyed customers. The Loyalty and Engagement Application is a great strategy to keep their customers engaged with Starbucks, offering unique features that are more engaging than Web by prompting both potential and current customers to engage, browse, shop and interact with Starbucks, with easily accessible information right at their fingertips.
Starbucks is finding a loyalty & engagement application to maximize their repeat sales.
What we did
Kyanon Digital helped in increasing the customer convenience and brand recognition by developing a loyalty and engagement application for Starbucks customers to fully access the services. Each mobile app account can actively track their loyalty program, promotions, store locations and manage their card and even customize occasional gift cards.
In the late of 2021, the new version will be released which enables Starbucks customers to order food, beverages and signature merchandise by a click.
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