Suntory PepsiCo is a premier company in the beverage industry that produces popular brands like Mountain Dew and Lipton.
Suntory Pepsico linked up with the world famous â€œWorld of Warcraftâ€ (WOW) movie launch.
Agency proposed a different idea for Mountain Dew activation campaign. The target audience were invited to create their own Orc/Warrior avatar and engage in a sword duel with their favorite WOW character.
Agency request is to create a game to be as realistic as the movie. The requirement was to use the Wii Console.
It takes at least 3 months to create a Wii Game and get it approved by Nintendo.
Large number of man hours to produce Wii related technology.
- We use phone accelerometer & gyro integration to create the real time interaction between phone & screen.
- It took only 2 weeks to finish the game.
- Similar user experience with more affordable technology.
- Dual screen experience game for Warcraft movie campaign, with desktop, mobile and on-ground version. Gamers use their mobile phoneâ€™s movement to attack/defense the character human or orc.
- The campaign was a wild success engaging thousands of movie goers and establishing Mountain Dew as a preferred brand for the game.