HO CHI MINH, Vietnam, November 17, 2022 – Top 30 Digital Leaders in consumer-facing enterprises from banking, insurance, retails, e-commerce to financial services have gathered in an invite-only roundtable networking dinner at GEM Center co-hosted by Kyanon Digital, CleverTap and Talon.One – experts in marketing technology and growth strategy. The leaders were discussing Composable Enterprise Architecture, Low code/ No code Technology and Big Ops which forecasted to be the key success of customer retention.
Mr. Huynh Le Tan Tai, CEO & Founder of Kyanon Digital addresses the challenge “As business needs change, organizations must be able to deliver innovation quickly and adapt applications dynamically. Kyanon Digital forecasts the three following trends and discusses how these trends contribute to the retention in customer-facing industry.”
Firstly, the growth of Composable Enterprises – businesses that leverage technology and digital process automation as a modular set of Lego Blocks and malleable workflows to innovate and adapt their services and operations [Gartner]. Unlike the traditional development methodology and monolithic eCommerce software, the components of an app are broken down into smaller parts in a modular way and a composable enterprise decentralizes all app components and data. Hence, businesses can earn a variety of benefits including increased flexibility, scalability, customizability, and the ability to integrate with a wide range of solutions from loyalty engine (Talon.One) to user engagement, retention platform (CleverTap), etc.
Secondly, the gap between business needs and development time is always recognizable. With Low/No-code, anyone from merchandisers, marketers, to the client front-face department can become a ‘citizen developer’. Non-specialist business users can leverage Low/No-code platform to self-create an app immediately and accelerate their production process without depending too much on the professional developers. For example, a marketer who wants to test new promotion strategies whether they maximize user loyalty or not can use Low/No-code to quickly release an application integrating with Talon.One to engage users in customizable incentive programs without coding.
Lastly, as a result of Low/No-code implementation, more and more applications will be continuously created, and the big data, accordingly. Throughout the digital transformation from departments to departments, big data becomes interaction data managing the growing volume and variety of apps, automations, processes, and workflows operating on top of that universe of data (Big Ops). Marketers need to become more data and ops literate to be in a better position to extract value from additional sources of data that originate beyond the walls of the firm. Notably, CleverTap, powered by world’s first purpose-built database for customer engagement, emphasizes the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation.
Mr. Huynh Le Tan Tai shared three tech trends for 2023: Composable enterprise, Low-code/No-code and Big Ops.
The keynote continues with insights from Marc-Antoine Hager, SEA Regional Vice President, CleverTap, “2021 and 2022 have been a year of volatility, uncertainty, complexity and ambiguity (VUCA) on a global scale due to changing post-Covid consumer behavior, high inflation and the supply chain issue. In 2023, one of the main concerns for enterprises will be how to get a dollar’s value for a dollar spent. Marketers should shift focus to understanding their customers to increase customer retention and take control of churn via retention analysis. In general, the lower the churn, the more loyal the customers and more successful the business. With CleverTap, it becomes very easy to understand your customers with real-time insights and trigger contextual campaigns based on user behavior. All the power of analytics, segmentation, and omnichannel messaging unify in a single platform enabling lifetime value for customers.”
Mr. Marc-Antoine Hager’s sharing was about how real-time analytics from CleverTap makes it much simpler to understand your consumers.
Mr. Laurent Billieres, Sales Director at Talon.One shared “After three years into the pandemic, the horizon is finally in sight. While modern customers love memorable, people-focused promotions that reward their curiosity and loyalty, big corporations on the other hand are burning their money on endless non-targeting incentive programs. Instead, each incentive and reward program needs to be tailored not only to the brand awareness, but also to the customer’s emotions. For example, creating customer milestones in which customers need to do more to earn the rewards or creating the feeling of exclusiveness or luck. Talon.One allows engaging customers with an agile reward mechanism to drive behavioral change and business outcomes via experimentation and personalisation across all touchpoints.”
Mr. Laurent Billieres introduced how Talon.One allows engaging consumers with an agile reward system.
Lastly, the event ends with an intimate roundtable dinner where the top senior leaders contribute their perspectives and ideas freely and fully to the experts on how Low/No-code, Big Ops, Agile Loyalty and Customer Retention fit their organizations and to identify the execution plan to adopt these growth strategies into their organizations.
Our guests enjoyed the intimate roundtable dinner.
“I am very impressed with the trend of composable enterprises where new business ideas can be developed through drag-and-drop lego block modules. This is a key strategy for any startup to constantly adapt to changes.” said a digital leader from Unicorn startup in Vietnam.
“The discussion is very helpful. I am also looking for a tool that any consumer-facing departments can use to develop an application in order to reduce the pressure on the delivery team and speed up the release-to-market process.” said a digital leader from Retail industry.
This roundtable dinner is honored to receive the companionship of the leading businesses:
- Kyanon Digital – a digital transformation, solution consulting and implementation company, specialized in consumer-facing experience solutions and platforms. Kyanon Digital has become a reliable tech partner of many large corporations in the region by providing consulting on digital transformation models, qualifying and implementing suitable technology solutions from e-commerce, logistics, operations to retention and growth . Kyanon Digital is also chosen to be a strategic partner of many global technology solution companies in the same field. Our global clients include Central Retail Vietnam, Asia Commercial Bank (ACB), Samsung, Sharp, AB InBev, Starbucks, Roche, Sevier, Nippon Paint and many more.
- Talon.One – a flexible, headless promotion and loyalty engine for enterprises, providing best-in-class technology to power rich, automated customer promotion experiences — online, offline, in-store or on mobile. Talon.One’s Campaign Manager lets business users build upon simple rules to offer fully customizable and engaging incentive marketing, without coding. Talon.One works with global clients like Central Retail Vietnam, Timo Bank, KFC, Adidas to build smarter and more scalable promotions.
- CleverTap – helps app-first brands personalize and optimize all consumer touch points to improve user engagement, retention, and life-time value. It’s the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product. The platform is powered by TesseractDB™ – world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including Gojek, ShopX, Canon, Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.Backed by leading investors such as Sequoia India, Tiger Global, Accel, CDPQ, and Recruit Holdings, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, London, Amsterdam, Mumbai, Singapore, Sofia, São Paulo, Bogota, Jakarta, and Dubai.
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