Vietnam MarTech Report 2024

Welcome to our Vietnam MarTech Report 2024, a showcase of our achievements, progress, and commitment to excellence throughout the year.

Kyanon Digital is honored to contribute in-depth insights of the MarTech industry in the Vietnam MarTech Report 2024, marking a significant milestone in the marketing technology sector in Vietnam!

As marketers move from AdTech to MarTech and MadTech, AI, CDP, CRM, marketing automation, omnichannel activation, and personalization are becoming both top priorities and major challenges. The report highlights 14,106 global MarTech solutions, projected MarTech revenue of US$215 billion by 2027, 150+ MarTech companies in Vietnam, and US$150 million MarTech revenue in Vietnam in 2024. This report helps businesses understand where Vietnam MarTech is heading and how to turn data, AI, and omnichannel strategy into growth.

For the first time in Vietnam, the launch of the Vietnam MarTech Report 2024 from Vietnam Martech Network brings together over 100 leading experts in Digital and MarTech, surveying more than 200 leaders not only in Vietnam and Southeast Asia but also globally to gain insights into the biggest trends, priorities, and challenges that marketers face today:

• Trends from AdTech to MarTech to MadTech
• MarTech talent driving AI innovation
• Successful applications of Omnichannel in Retail and FnB with AI Marketing and Sales
• Business growth in the Digital Economy, E-commerce, and Social Media
• Innovation and creativity in MarTech for SMEs, B2B, and B2C

Table of contents

• Introduction
• Executive Summary
• The 2024 Vietnam MarTech Landscape
• Top Expert Insights 2024–2030
• From AdTech to MarTech to MadTech
• MarTech Talents, Fueling AI Innovation
• Omnichannel Retail/F&B Growth with AI
• Digital Economy, E-commerce, Social
• SME/B2B/B2C MarTech Innovation
• The MarTech Surveys
• Conclusion
• Appendix