White Paper

What Should Be The Trends Of Growth Strategy?

Fill out the form to download the whitepaper

“What Should Be the Trends of Growth Strategy for 2023?” explores how consumer-facing enterprises can build stronger growth and retention strategies through composable enterprise, low-code/no-code adoption, Big Data to Big Ops, customer engagement, and agile incentives. The whitepaper helps business and digital leaders understand how modular technology, automation, data-driven personalization, and flexible reward mechanisms can improve customer retention, lifetime value, campaign speed, and operational adaptability.

In a fast-changing market, businesses need to move beyond acquisition and focus on retention, loyalty, and customer lifetime value. This whitepaper highlights three key growth trends: composable enterprise, low-code/no-code adoption, and Big Data to Big Ops, then connects them to customer engagement and incentives strategy. It also shows common promotion challenges, including campaigns taking more than 3 weeks to launch, over 60% of teams unable to iterate, and over 50% lacking budget control.

Top 30 Digital Leaders in consumer-facing enterprises from banking, insurance, retails, e-commerce to financial services have gathered in an invite-only roundtable networking dinner at GEM Center co-hosted by Kyanon Digital, CleverTap and Talon.One – experts in marketing technology and growth strategy. The leaders were discussing Composable Enterprise Architecture, Low code/ No code Technology and Big Ops which forecasted to be the key success of customer retention.

What’s Inside

Opportunities & Challenges: Why businesses need faster innovation and more adaptable applications as customer expectations change.
Trend #1: Composable Enterprise: How modular capabilities, APIs, microservices, and reusable workflows help businesses scale and adapt faster.
Trend #2: Low-Code / No-Code Adoption: How citizen developers and specialists can use low-code tools to accelerate digital solutions and reduce IT backlog.
Trend #3: Big Data to Big Ops: How businesses can turn data into real-time insights, automation, and operational actions.
Modern Retention Cloud: How campaigns, journeys, segmentation, personalization, and analytics support customer retention and lifetime value.
Incentives & Rewards Strategy: How brands can reward customer milestones across acquisition, activation, growth, retention, and advocacy.
Promotion Campaign Challenges: Why many teams struggle to launch, iterate, and control budgets for incentives and rewards.
Agile Reward Mechanism: How personalized rewards can drive behavior change through experimentation, automation, and targeted engagement.