Introduction
The global eCommerce landscape is rapidly evolving, with businesses shifting away from rigid, monolithic platforms toward more flexible, scalable, and API-driven architectures. Composable commerce, an approach that leverages microservices, headless commerce, and best-of-breed solutions, is gaining traction as companies seek greater agility, customization, and seamless integrations.
What is composable commerce?
At its foundation, composable commerce architecture is built on Packaged Business Capabilities (PBCs): modular, self-contained software components such as search, checkout, and payments. These PBCs connect via APIs, providing the flexibility and scalability businesses need. (The Future of Commerce)
The global composable applications market size was estimated at USD 6.44 billion in 2024 and is predicted to increase from USD 7.55 billion in 2025 to approximately USD 31.50 billion by 2034, expanding at a CAGR of 17.20% from 2025 to 2034. (Precedence Research)
Composable applications market size 2024 – 2034 (Source: Precedence Research)
As enterprises embrace composable commerce, outsourcing its development has become a strategic move, offering cost advantages, faster time to market, and access to specialized expertise. Vietnam has emerged as a top destination for composable commerce software outsourcing, thanks to its highly skilled IT workforce, competitive development costs, and strong capabilities in API-first architectures and cloud-native solutions.
In this blog, we explore the key benefits, challenges, and why Vietnam, particularly Kyanon Digital, is the ideal partner for composable commerce software development.
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Pros of Outsourcing composable commerce Software to Vietnam
Outsourcing composable commerce software development to Vietnam offers a powerful combination of cost-efficiency, technical expertise, and long-term scalability, making the country a rising star in the global software outsourcing landscape.
Here’s why Vietnam software development outsourcing is a smart move for your composable commerce strategy.
Pros of Outsourcing composable commerce Software to Vietnam
1. Skilled Talent with Composable Commerce Readiness
Vietnam ranks among the top 10 countries globally for software development outsourcing (Kearney Global Services Location Index 2023), with a tech workforce of over 530,000 IT engineers. Many of them are trained in modern architectures such as API-first, microservices, and cloud-native frameworks, the core of composable commerce.
Top outsourcing firms in Vietnam are certified and experienced in MACH technologies (Microservices, API-first, Cloud-native, and Headless), enabling businesses to build modular, scalable, and easily integrated digital commerce systems.
2. Competitive Costs with High Development Standards
According to some reports, companies outsourcing to Vietnam can save up to 70% in development costs compared to the US or Western Europe, without compromising quality. This advantage makes offshore software development in Vietnam particularly attractive for composable commerce projects that require agile scaling and continuous innovation.
Vietnamese firms also offer transparent pricing, detailed software development cost breakdowns, and flexible engagement models tailored to your budget and goals.
3. Agile, Scalable Delivery for Modular Architecture
Composable commerce thrives on iterative, Agile development. Vietnam-based teams are well-versed in Scrum, SAFe, and DevOps practices, making them ideal partners for composable commerce software outsourcing.
Outsourcing here allows for quick team scaling, faster time-to-market, and reduced management overhead. Many of global companies outsourcing to Vietnam cite agility and responsiveness as key benefits.
Agile, Scalable Delivery for Modular Architecture
4. Government-Backed Digital Transformation Strategy
Vietnam recently approved the National Digital Transformation Programme by 2025, with an orientation towards 2030. The initiative will help accelerate digital transformation through changes in awareness, enterprise strategies, and incentives towards the digitalization of businesses, administration, and production activities (Vietnam Briefing).
With supportive policies, tax incentives, and infrastructure investments, the country has become a hotbed for outsourcing software development to Vietnam, especially in e-commerce and enterprise SaaS.
5. Track Record with Global Retail & Commerce Clients
Vietnamese tech providers have successfully delivered composable commerce platforms for international brands in retail, FMCG, and B2B commerce. Many are partners with leading platforms like commercetools, Elastic Path, and Contentful, ensuring high compatibility with enterprise tech stacks.
At Kyanon Digital, we have established ourselves as a leading digital transformation partner for e-commerce and retail brands across the Asia-Pacific (APAC) region, such as NutriAsia – Project NOM (Philippines), Takashimaya (Singapore), Tangs (Singapore),… With over a decade of experience and a team of more than 300 technology experts, the company has successfully delivered numerous projects that blend advanced technologies with customer-centric strategies.
Cons of Outsourcing Composable Commerce Development
While outsourcing composable commerce software development, especially to countries like Vietnam, can offer numerous advantages, it’s essential to also consider potential challenges. Being aware of the downsides helps businesses plan proactively and mitigate risks effectively.
Here are the key challenges associated with composable commerce software outsourcing, along with expert tips on how to overcome them.
Cons of Outsourcing Composable Commerce Development
1. Complexity in Communication & Collaboration
Composable commerce systems are inherently modular and integrate multiple microservices, third-party APIs, and front-end frameworks. This complexity can make communication between your in-house and offshore teams more demanding.
Why it matters: Misalignment in product vision, user experience requirements, or integration logic can slow down development.
How to address it:
- Choose a Vietnam software development outsourcing partner with strong product management, fluent English-speaking teams, and collaborative tools like Jira, Confluence, and Figma.
- Set up structured communication cadences (e.g., daily standups, sprint reviews).
- Use clear documentation and centralized roadmaps to keep everyone on the same page.
2. Time Zone Gaps (Depending on Region)
If you’re based in North America or Western Europe, the time zone difference with Vietnam (GMT+7) can be up to 11–14 hours.
Why it matters: Real-time collaboration may be limited, especially for Agile teams used to synchronous feedback.
How to address it:
- Opt for offshore software development in Vietnam providers with overlapping working hours or hybrid team structures.
- Leverage asynchronous communication with recorded demos, comments on tasks, and detailed updates in your project management platform.
- Consider nearshore extensions or regional team leads for smoother coordination.
3. Potential IP & Data Security Concerns
When outsourcing composable commerce software, especially across borders, some businesses worry about the protection of intellectual property, proprietary code, and customer data.
Why it matters: In composable commerce, sensitive customer flows, third-party integrations, and payment data are often part of the codebase.
How to address it:
- Partner only with vendors who are ISO/IEC 27001 certified or follow strict security and compliance protocols (e.g., GDPR, SOC 2).
- Use encrypted communication, secure access controls, and NDAs.
- Maintain code ownership by using your own Git repositories or centralized version control.
4. Cultural Differences in UX and CX Thinking
Composable commerce aims to deliver seamless, personalized customer experiences. However, developers from different cultural backgrounds may interpret user journeys or design aesthetics differently.
Why it matters: Misalignment on user experience can affect final delivery and user satisfaction.
How to address it:
- Provide detailed UX guidelines, customer personas, and brand standards.
- Involve your internal product owner or UX lead in review cycles.
- Choose an outsourcing provider that has worked with global retail and e-commerce brands and understands cross-cultural design sensibilities.
How Kyanon Digital Delivers Composable Commerce Solutions
As a leading composable commerce software outsourcing provider in Vietnam, Kyanon Digital helps businesses build, scale, and optimize modern eCommerce ecosystems. With deep expertise in API-first commerce, microservices, and headless architectures, Kyanon Digital delivers tailored solutions that enhance flexibility, performance, and customer experience.
Kyanon Digital recognized as a top Ecommerce provider in Vietnam by Clutch 2025
1. Proven Expertise in Composable Commerce
With a track record of successful implementations across multiple industries, Kyanon Digital empowers businesses to transition from monolithic eCommerce platforms to modular, API-driven architectures.
Key strengths include:
- Hands-on experience with leading composable commerce platforms such as CommerceTools, Shopify Plus, Magento (Adobe Commerce), and BigCommerce.
- Expertise in microservices development, enabling businesses to adopt a best-of-breed approach for eCommerce functionalities.
- Headless commerce solutions that decouple the front-end from the back-end, enhancing agility and user experience.
2. End-to-End Development & Dedicated Teams
Kyanon Digital provides a full-cycle composable commerce development service, ensuring businesses receive end-to-end support from planning to execution and beyond.
- Strategic Consulting: Understanding business needs, recommending the right composable commerce approach, and creating a roadmap.
- Development & Integration: Custom development, API integrations, and seamless migration from legacy platforms.
- Deployment & Ongoing Support: Continuous optimization, security updates, and performance enhancements.
With dedicated development teams, Kyanon Digital ensures:
- A seamless collaboration model, where clients work directly with experienced engineers.
- Scalable team structures, allowing businesses to expand their development capacity as needed.
- Long-term success, with ongoing innovation and support for future business growth.
3. Security, Compliance, and Performance Optimization
Kyanon Digital prioritizes enterprise-grade security, compliance, and performance optimization to ensure a robust and future-proof eCommerce ecosystem.
- Security & Compliance:
- Adherence to GDPR, CCPA, PCI DSS, and ISO 27001-certified security protocols.
- End-to-end encryption, secure API gateways, and role-based access controls to protect sensitive data.
- Performance Optimization:
- Headless and microservices architectures to enhance website speed and scalability.
- SEO-optimized eCommerce platforms to improve search rankings and visibility.
- Cloud-native infrastructure for high availability and fast response times.
With a commitment to cutting-edge technology, agile methodologies, and industry best practices, Kyanon Digital enables businesses to harness the full potential of composable commerce while ensuring cost efficiency, scalability, and security.
5. Composable Commerce Success Story with Kyanon Digital: E-Commerce System For Coway
Coway is a leading global brand specializing in home wellness solutions, renowned for its innovative water and air purification systems. Founded in South Korea in 1989, Coway has established itself as a pioneer in the industry, integrating advanced technology, eco-friendly designs, and user-centric features to enhance the quality of everyday living.
Kyanon Digital Launched A Comprehensive E-Commerce System For Coway
With a strong presence in international markets, the company is committed to improving health and well-being through cutting-edge filtration, smart home integration, and sustainable product development. Coway’s dedication to research and innovation has earned it a reputation for excellence, making it a trusted choice for households seeking high-performance water and air purification solutions.
Kyanon Digital has successfully integrated an eCommerce system which enabled customers to have a seamless and smooth purchasing experience while managing to integrate Coway’s agent management system to efficiently calculate commission and track sales records of sales agents.
Read the full case study here.
6. Unlock the Full Potential of Composable Commerce with Vietnam’s Expertise
In a digital era where speed, agility, and personalization define success, composable commerce is the new blueprint for scalable, future-ready e-commerce. But to fully unlock its power, you need more than just a flexible tech stack, you need a development partner who understands how to build, integrate, and optimize these modular ecosystems.
That’s where Vietnam’s tech talent and outsourcing maturity come into play.
Why Vietnam is Your Gateway to Composable Commerce Success
Vietnam is no longer just a cost-effective outsourcing destination, it has evolved into a strategic innovation partner for global commerce brands. From composable commerce software outsourcing to enterprise digital transformation, Vietnam’s IT sector delivers at the intersection of affordability, capability, and creativity.
- Highly skilled engineers with hands-on experience in MACH architecture, headless CMSs, and cloud-native infrastructure.
- A thriving ecosystem of certified solution providers and technology consultants.
- Government-backed investments into digital transformation, cybersecurity, and smart retail.
- Proven track record in delivering agile, customer-first commerce platforms for retail leaders across APAC.
According to Statista, the IT Outsourcing market in Vietnam is expected to witness significant growth in the coming years. According to projections, the revenue in this market is set to reach US$792.63m in 2025.
Furthermore, it is anticipated that the market will experience a compound annual growth rate (CAGR) of 11.76% from 2025 to 2029, resulting in a market volume of US$1.24bn by 2029.
Get the Vietnam Software Outsourcing Pricing Guide 2025
Your shortcut to Vietnam’s outsourcing costs and key market insights.
7. Kyanon Digital: Your Trusted Tech Partner for Composable Commerce Software Outsourcing
Kyanon Digital empowers businesses with scalable, high-performance mobile solutions that drive digital transformation. With deep expertise in composable commerce software outsourcing, we help organizations navigate technology stack decisions to ensure alignment with their business objectives and growth strategy.
Why Choose Kyanon Digital for Your Business?
Expertise Trusted by Fortune 500 Clients
With deep experience serving Fortune 500 companies, we deliver tailored, high-impact solutions that meet the unique demands of global enterprises.
A World-Class IT Team
Our 300+ IT experts, spanning consulting, project management, technical architecture, software engineering, QA, DevOps, and AI/ML, are committed to excellence in every project.
Quality at the Core
Certified under ISO 9001, our quality-first approach guarantees precision, reliability, and continuous improvement.
Uncompromising Security
ISO 27001-certified, we integrate robust security into every process, leveraging advanced technologies to protect your data against evolving threats.
Kyanon Digital – A One-stop Digital Services House
Key Takeaways
- Composable Commerce is the Future of E-commerce
By decoupling systems and leveraging modular, API-first architectures, composable commerce empowers businesses to build flexible, scalable, and personalized digital experiences.
- Vietnam Offers a Strategic Edge for Outsourcing
With a skilled IT workforce, competitive rates, and rising digital infrastructure, outsourcing software development to Vietnam can reduce development costs by up to 70–90% compared to the US or Europe.
- Vietnam Excels in Composable Commerce Software Outsourcing
Leading Vietnamese firms have strong expertise in MACH architecture, headless CMS, cloud platforms, and agile development practices, critical components of modern composable commerce systems.
- Proven Track Record Across APAC Retail and E-commerce
Companies like Kyanon Digital have successfully delivered composable commerce solutions for top brands like NutriAsia, Tangs, Takashimaya, and Coway, showcasing Vietnam’s capability in enterprise-grade deployments.
- Risks Can Be Mitigated with the Right Partner
While outsourcing has challenges like time zone differences and communication gaps, these can be effectively managed by selecting an experienced and culturally aligned Vietnam software development outsourcing partner.
- Vietnam is Not Just Cost-Efficient – It’s Innovation-Driven
From modern tech stacks to product-centric thinking, Vietnam’s outsourcing firms offer both cost savings and cutting-edge innovation to unlock the full potential of composable commerce.
References
- Composable Applications Market Size, Share, and Trends 2025 to 2034, Precedence Research
- Vietnam’s Digital Transformation Plan Through 2025, Vietnam Briefing
- IT Outsourcing – Vietnam, Statista
- What is composable commerce 2025: Pros, cons, examples, The Future of Commerce
