On October 13 2025, Kyanon Digital was honored to organize the kick-off ceremony with Saigon Trading Group (SATRA) for the E-commerce and Loyalty Project, marking a significant milestone in SATRA’s journey to modernize its business operations and enhance customer experience as one of Vietnam’s leading retail groups.

As the consulting and implementation partner, Kyanon Digital will deliver an integrated E-commerce and Loyalty Solution to enable SATRA to build a digital retail ecosystem that seamlessly connects online and offline channels while elevating customer engagement and satisfaction.
The solution designed and implemented by Kyanon Digital focuses on three key objectives:
- Developing a modern E-commerce platform that enables seamless, convenient, and consistent shopping experiences across all channels.
- Enhancing customer loyalty, with a robust reward system, personalized offers, and tailored user experiences.
- Optimizing operations and data management, empowering SATRA to build sustainable business strategies in the digital era.
The kick-off ceremony took place in a formal and meaningful atmosphere, reinforcing the strategic partnership between Kyanon Digital and SATRA – two organizations sharing the same vision of customer-centric digital transformation.

With extensive experience in consulting and delivering successful E-commerce and Loyalty solutions across Vietnam and the Asia-Pacific region, Kyanon Digital is committed to accompanying SATRA on their journey to create new value for Vietnamese consumers through technology.