Mobile Apps have been changing the entire retail industry around the world with the grocery business seeing massive growth in the last couple years. Grocery mobile apps have become popular increasingly because they effectively meet people’s grocery needs from the comfort of their homes. After looking at the overall picture of online grocery stores from Part I (hyperlink), let’s take a deep dive into the advantages of setting up an online grocery store, a grocery delivery app and the common features which make the platform successful.
1. How Would Grocery Delivery Apps Benefit Your Business?
1.1. Convenient and Time-saving
This is a big advantage, considering today’s busy modern life. With mobile apps, customers can shop for groceries anywhere and any place. Instead of going around and looking for products, they can simply search for particular items and add them to their online cart. They do not need to stroll around with heavyweight grocery carts and stand in a long line for the billing process. All tasks can be completed easily with just a few clicks on grocery shopping apps, and customers definitely love it.
1.2. Lets Customers Book Out-Of-Stock Products In Advance
Shoppers always get upset when they find out the products they need are all sold-out at the store. It’s a waste of their time and does not satisfied their needs. With grocery delivery apps, if a product is out of stock, e-shoppers can know about it, and either book that product in advance or set notifications for when it comes back in stock. This helps enhance your customers’ pleasant and smooth grocery shopping experience from the comfort of their home.
1.3. Recurring & Scheduled Orders
With grocery shopping, there are specific items that consumers want to buy repeatedly throughout the week or month. When it comes to using eCommerce grocery apps, shoppers can subscribe for recurring orders, for example, an order for a certain type of food or vegetable every 2 days. This helps you easily manage your complete inventory. You can set notifications for products running low to prepare stocks in the warehouse quickly. You can also easily manage all the past, present and future orders and search for them easily.
1.4. Secure Payment Options
Customers can select their choice of payment methods or even the pay-on-delivery option. Most of the online payment methods are secure, especially through eCommerce mobile apps.
1.5. Special Offers & Loyalty Programs
Customer loyalty is very important for the development and sustainability of a business, and we’ve been aware of it for years. But it is not simple to have loyal customers. You have to maintain a good relationship with your occasional customers in order to convert them into loyal ones. With the online grocery apps, the customer can get the most out of your services by being provided with personalized suggestions and having loyalty programs run effectively.
1.6. Improved Marketing Opportunities
E-commerce grocery applications provide personalized and seamless experiences and keeps the shoppers involved even after they sign out after a successful order placement. Through the Push Notification feature provided on the apps, store owners can provide personalized service support and deals to each customer. In addition, based on the users’ data; their browsing history, and purchase pattern, business admins can make effective direct and digital marketing campaigns to further boost the customers’ purchasing. With mobile apps, the new features are updating constantly and so the possibilities are endless.
You may be thinking that it’s too much for you to manage: being busy with in-store work, dealing with customers’ issues, and now also spending time on running and observing the app. But don’t worry! There are amazing features that will help your business. With these features, the online ordering and delivery system can help your employees focus on main business activities and services. You can also manage your workflow with a reduced workforce. This can help to save time and money, and increase your profit over the period without spending too much effort on customer service. Let’s see what these features are:
2. Main Features of E-commerce Grocery Apps on the User-End
App users are so used to easy and quick processes nowadays that time-consuming, manual steps have become a hindrance. The registration process has to be simple and user-friendly. The login process of linking through social media is popular these days. This option can be suggested as the registration process because it is a good way for advertisement on the grocery delivery app. Other options are through email address and mobile number, or some even work through fingerprint authentication. Shoppers can make the choice they like.
2.2. Smarter Search Methods
This main feature has to be effective yet simple. It has to provide convenience for the user to find products on the grocery delivery app. The app developer has to accurately add a variety of filters in order to make operations smooth and easy for the user, their search needs to enable them to reach their favorite item from the list as fast as possible. Nowadays, the app developer also needs to provides the option of searching via voice commands, or even by uploading pictures, to totally satisfy the customers.
Smarter Search Methods
2.3. Recommended Products
E-commerce has the benefit of having specific products marked as recommended on the app, for example ‘bestseller’, ‘top-rated’, etc. It is helpful for app users as well. You might have experienced this feature on some of the shopping websites. Here, based on the previous search histories of the user, the recommended list is displayed at the bottom of the app.
2.4. Push Notifications
Push notifications are the most useful feature for app users as well as app owners. Push Notifications are popup messages that get sent directly to app users’ devices. They have shown to add great value in app user retention and improving sales.
2.5. Chat Support
Through the feature of chat support, shoppers can make their queries and interact directly with the chat support team of the grocery app company about any issues that they need to resolve immediately.
2.6. Secure Payment Gateways
Online payment is an important feature. You can integrate your grocery delivery app with several payment options which include payment through credit cards, debit card, PayPal or Stripe, or even cash-on-delivery options. However, to make it easy for the user to be willing to pay online, you must ensure that they are provided with secure payment methods.
Secure Payment Gateways
3. Features for Admin & Grocery Store Owners
3.1. Simplified Backend
The backend dashboard of the eCommerce app builder is highly convenient. The dashboard will help you manage your store easily. This feature enables the admin to observe, on the dashboard, all the important functionalities such as; the orders, payments and deliveries. There is no need for coding with these. The visual and interactive dashboard allows quick edits and configurations that are instantly reflected on the app.
3.2. Real-Time Sync and Content Management
This feature enables you to optimize content material of your app and in turn improve your user experience. For a multi-vendor version, the content is updated and managed by more than one store owner. Normally, the options for content management are:
- Edit grocery store information
- Add photos
- Edit product list (example – deleting items, changing the price)
If you already have an e-commerce grocery website and you want to build an app out of it, then this app maker plugin keeps both the website and the app in real-time sync with each other.
3.3. DIY Home-Page Customizations
With this plugin, the days where an amendment required programming or coding are long gone. The visual editor on the backend permits admin to customize each detail of the home page by using a simple drag and drop method. They can move and change the photos, add relevant redirect activities on each detail/banner/slider and even have app count-down timer banners.
4. Additional features for making the perfect grocery app
In order to stand out amongst numerous choices, there exists more functions with which to improve users’ shopping experience while creating your grocery app. Here are some of those additional features:
4.1. Feedback and comments
You have to constantly keep the concepts of development and improvement in mind in order to have a popular grocery shopping app. Therefore comments and reviews are a great source from which to analyze your app’s weaknesses, if there are any. Developers and customers do not hold themselves back and provide ratings on everything – the service itself, the quality of purchased goods, the service of the shipping staff, etc.
Feedback and comments
4.2. Simplification of repeated orders
Finding and checking out repeated orders can be easier and quicker. This happen when customers are able to choose systematically bought products using their previous purchase history. Using this feature on a specific grocery shopping app will definitely enhance users’ online shopping experience, and the repeat order process will be smooth and fast.
Repeated orders simplification
The possibility of saving products to the cart is an important grocery app feature. Customers use the wishlist to save an item they’d like to buy for later. We believe that having this option is convenient. It is important to note that shoppers will absolutely want to be able to name their lists and have the option to set reminders as well.
When thinking about making your grocery shopping app, consider these aspects seriously. Here at Kyanon Digital, we will handle all your concerns and hesitations about making your own e-commerce grocery delivery app. Contact us today.