Vietnam MarTech Expo Open 2022 was recognized as one of the largest and most influential MarTech events in Vietnam, as well as a notable technology conference in Southeast Asia. The event explored the global MarTech Landscape 2022, emerging industry trends in Vietnam, and the country’s journey toward becoming a new MarTech hub in Southeast Asia.
At the event, Tai Huynh – Founder and CEO/CTO of Kyanon Digital – was honored to participate as a keynote speaker. During his presentation, he focused on two key topics:
- Competitive advantages for technology companies entering the MarTech industry
- Kyanon Digital’s MarTech development journey and real-world case studies
Building MarTech around the customer journey
According to Tai Huynh, MarTech ecosystems should be designed around the five major stages of the customer journey:
- Attract
- Engage
- Nurture
- Qualify & Convert
- Advocacy
By aligning technology solutions with each stage of the customer journey, businesses can significantly improve customer experience while collecting valuable behavioral and operational data throughout the process.
He also emphasized the importance of building scalable operational systems and developing three essential capability groups within organizations:
- Commerce teams
- Big Operations (Big Ops)
- Low-code and no-code specialists
This integrated approach enables companies to scale efficiently while maintaining agility in digital transformation initiatives.
Why Low-Code and No-Code matter in MarTech
Tai Huynh highlighted that technology companies should expand their services by adopting low-code and no-code solutions. These technologies empower marketers to actively participate in building digital systems with strong technical support from engineering teams.
With low-code and no-code platforms, businesses can:
- Improve synchronized data processing
- Enhance campaign and operational performance
- Collect real-time customer data
- Accelerate agile development and innovation
This approach allows enterprises to respond more quickly to changing market demands while reducing technical complexity.
Kyanon Digital’s MarTech case study
As part of Kyanon Digital’s MarTech journey, the company developed an innovative bottle opener product equipped with a camera capable of capturing bottle cap brand labels when used.
This solution created new opportunities for beer marketing teams by transforming promotional staff into active sales contributors who could receive commissions for product recommendations.
Additionally, campaign management teams benefited from remote data collection capabilities, helping reduce operational effort and improve campaign efficiency.
The case study demonstrated how practical technology applications can bridge the gap between marketing operations, customer engagement, and data-driven decision-making.
About Kyanon Digital
Kyanon Digital is a Vietnam-based leading Digital & Technology Company empowering businesses to achieve Growth and Impact through Completed Technology Solutions. We are a trusted partner to Make Digital Impact. It’s not only about Technology, it’s about the impact of business processes, ensuring happy customer experience and optimizing operations.
Founded in 2012, Kyanon Digital is a dynamic and forward-thinking agile digital transformation partner. With over 14 years of experience, more than 500 experts across Vietnam and Singapore, and offices in Vietnam, Singapore, Thailand, Australia and Malaysia.
Recognized 6 years in a row (2020–2025) by VINASA for excellence in digital transformation, e-commerce & logistics solutions, Kyanon Digital is also recognized regionally for innovation and impactful digital solutions at Asian Technology Excellence Award 2023.
Ready to accelerate your digital transformation?
Contact Kyanon Digital today to discuss how our expert solutions can drive your business growth.
Conclusion
Mr. Tai Huynh’s participation at Vietnam MarTech Expo Open 2022 highlighted Kyanon Digital’s strong expertise in digital transformation, customer experience optimization, and MarTech innovation.
His insights reinforced the growing importance of customer journey-driven technology, scalable operations, and low-code/no-code development in shaping the future of modern marketing ecosystems.
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