White Paper

ADVO Emoloyee advocacy platform Social commerce platform
Social commerce is formed when businesses use social networking platforms as tools to personalize leads and increase their shopping experience. In other words, it is a combination of Social Media and e-Commerce. Social Commerce is a Marketing & Sales system that employs the Digital Word-of-Mouth...
Advo platform
This paper presents a method to design a system to manage influencer marketing campaigns. The designed system can determine emerging influencers for a brand by using these measures about amplification factors for evaluating information propagation, the passion point to measure the favorite of a user...