White Paper

See how 400 IT leaders are approaching cross-channel personalization in 2024, with research from Bloomreach, Orium & Talon.One in the “The Personalization Playbook: Strategies for IT Leaders”. The Personalization Playbook covers: How 400+ global retailers build their personalization ...

The Loyalty Trends 2024 report by Open Loyalty shows loyalty professionals’ key challenges, plans, and investments in the present and upcoming years. This edition is based on a survey and in-depth interviews with 105 high-profile loyalty program experts from various industries and locations. T...

AI technology has revolutionized marketing and sales; now, generative AI promises to disrupt the way B2B and B2C players think about customer experience, productivity, and growth. Download this white paper from McKinsey and Company to explore: How AI is reshaping marketing and sales What does gen AI...