Ecommerce Architecture

#

  • 2-Step Checkout A streamlined checkout flow reducing purchase completion to two steps — contact/shipping and payment — to maximize conversion.
  • 3PL Integration Connecting an eCommerce platform to a third-party logistics provider for automated fulfillment, shipping, and returns processing.

A

  • Algolia Search A hosted search and discovery platform providing real-time, typo-tolerant product search and merchandising for eCommerce.
  • Basket Abandonment Rate at which shoppers add items but leave without completing a purchase.

C

  • Catalog Management System managing product information, variants, and attributes across commerce channels.
  • Checkout Optimization Improving the purchase completion step to reduce friction and increase conversion.
  • Commerce API Standardized interfaces exposing product, cart, order, and customer data to frontend clients.
  • Composable Commerce Approach assembling best-of-breed commerce modules (catalog, cart, checkout, loyalty) flexibly.

D

  • Digital Shelf Online equivalent of physical retail shelf — the visibility and presentation of products online.
  • Drop Shipping Fulfillment model where orders are shipped directly from supplier to customer.
  • Dynamic Pricing AI-driven pricing engine adjusting product prices in real time based on demand and context.

E

F

G

  • Gift Card Platform System issuing, redeeming, and tracking digital gift cards.
  • Guest Checkout An eCommerce flow allowing customers to complete a purchase without creating an account, reducing friction for first-time buyers.

H

  • Headless Commerce Architecture decoupling eCommerce backend from frontend, enabling multi-channel delivery.
  • Hybrid Commerce A model combining the strengths of headless and traditional monolithic commerce architecture, migrating incrementally.

I

J

  • Joint Promotions Engine A promotion system enabling coordinated discount campaigns across multiple brands, vendors, or storefronts.
  • Journey Mapping (Commerce) Documenting every touchpoint a customer has with a brand — from discovery to post-purchase — to identify friction and conversion opportunities.

K

  • Klaviyo Integration Connecting eCommerce platforms to Klaviyo for automated, behavior-triggered email and SMS marketing.

L

M

N

  • Native App Commerce eCommerce delivered through a dedicated iOS or Android application with full native device capabilities.
  • Notification Engine System sending automated order status, shipping, and promotional communications via email, SMS, and push.

O

  • Omnichannel Commerce A unified commerce strategy delivering a seamless customer experience across online, mobile, in-store, and social channels.
  • Order Splitting Fulfilling a single customer order from multiple inventory locations.

P

Q

  • QR Commerce Using QR codes to trigger eCommerce actions — product pages, cart additions, payment — from physical surfaces.
  • Quick Commerce Architecture Infrastructure supporting ultra-fast delivery (under 60 minutes) with micro-fulfillment centers and real-time inventory routing.

R

S

T

  • Tax Automation Software automatically calculating and applying correct taxes across jurisdictions.

U

  • Unified Commerce An evolution of omnichannel commerce using a single backend platform to manage all channels, inventory, and customer data.

V

  • Vendor Management Portal A self-service interface enabling marketplace vendors to manage their products, pricing, inventory, and orders.
  • Volume Pricing Tiered pricing structure automatically applying discounts based on purchase quantity.

W

X

  • XML Product Feed A structured XML file format used to share product catalog data with external channels, comparison engines, and marketplaces.

Y

  • Yield Management Dynamic pricing and inventory strategy maximizing revenue by adjusting prices based on demand patterns and remaining capacity.

Z

  • Zero Inventory Model An eCommerce fulfillment model where merchants carry no physical stock, instead routing orders directly to manufacturers or drop-ship partners.
  • Zero-Click Commerce Automated reordering triggered by AI or IoT signals without requiring any customer action.

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